FAQs Newsletters & campaigns Inxmail New Xperience

Sign-up and unsubscribe processes (DOI / Double Opt-in)

Would you like to know how to create a legally compliant double opt-in subscription (DOI) in Inxmail?

You can find general information on the legal requirements for newsletter subscriptions in the knowledgebase.

In Inxmail, subscription settings for your recipients are managed in each mailing list.

Learn more:

• For Newsletters and campaignsInxmail New Xperience go to: (Un)subscription process (DOI / SOO)

• For Inxmail Professional under: Subscription Manager, DOI mailings. You can track your newsletter subscriptions in the subscription manager log

Containers

Containers are like small articles or layout templates from which you can build your mailing. It is best to start working with the standard Inxmail containers. If the Inxmail containers don't meet your needs, you can create your own containers.

Containers consist of elements such as texts, images, or buttons. To learn how to select your entire mailing, a container, or an element, see the article Settings: Mailing, container, element.

Delete split

If you have worked with partial splits, you must ensure that you delete your splits in the correct order (partial splits first).

Check tool

Are you suddenly unable to set any further splits? Or is your container not working like it normally does? In most cases, that's because you are using the wrong tool.

Inxmail container or custom container

Standard containers are available by default in Newsletter & CampaignsInxmail New Xperience. They cover standard cases such as text-only containers, image-only containers or typical article presentations in an online store newsletter.

Create custom containers so that you can position images and texts anywhere in your mailing.

Elements

Containers consist of elements. An element can be an image element, a text element, or a button element.

To learn how to select your entire mailing, a container, or an element, see the article Settings: Mailing, container, element.

Use your own fonts

Currently, only the following standard fonts are available: Arial, Georgia, Comic Sans MS, Courier New, Impact, Palatino Linotype, Tahoma, Times New Roman, Trebuchet MS and Verdana.

You want to use your own web fonts? Contact your Inxmail representative or Care-Consulting@inxmail.de if you are not happy with the fonts available and you would like to insert your own web fonts. In any case, when integrating web fonts, you must ensure that your web font is used in compliance with the GDPR.

Cross-Origin Resource Sharing (CORS) required: Note that you must set up CORS on your domain if you host fonts on your on servers.

Use CORS release

Cross-Origin Resource Sharing (CORS) allows you to explicitly share fonts and other files that you host on your own servers for using them in XNEW or XPRO.

If images or fonts that you host on your own servers do not load in your mailing or dynamic web page, it is often because CORS is required but has not been set up. Talk to your administrator to set up CORS for Inxmail.

Supported browsers

In general, the Inxmail platform supports all browser versions released in the past 24 months. With Safari, we support all versions that Apple also supports. For Firefox, we support the latest Extended Support Release version (= ESR version).

Specifically, "Newsletter & Campaigns" supports the following browser versions (and newer):

• Mozilla Firefox ESR 102 (June 2022)

• Google Chrome 90 (April 2021)

• Apple Safari 16 (September 2022)

• Microsoft Edge 90 (April 2021)

Headings in the style set

Headings structure your mailing and help your recipients to quickly grasp the mailing content. Different heading levels (h1-h6) ensure different weighting of the content within your mailing.

The structure also helps screen readers to make sense of your source code. This makes your mailing more accessible (low-barrier).

Available languages in "Newsletter & Campaigns"

Newsletter & CampaignsInxmail New Xperienceis available in English and German. You can change the display language in your personal profile, which you can access via the header navigation.

Unsubscribe link

Your recipients can use the unsubscribe link in your mailing to quickly and easily unsubscribe from additional emails on this mailing list.

Learn more:

• For Newsletters and campaignsInxmail New Xperienceunder: Link types and tracking

• Inxmail Professional: Insert unsubscribe link

Lists in Inxmail

You organize and segment your recipients with the help of mailing lists.

Where can I see all recipients?

• In Newsletter & CampaignsInxmail New Xperienceyou will see all recipients if you select "All lists" as the filter in the navigation point recipients.

• In Inxmail Professional there is also a global list in which you can view all recipients (regardless of the respective list assignment). You open it via the main tab Global settings > Agent "All recipients".

Think in advance about how you can divide your recipients into lists in a meaningfil way - for example by language, interests or demographic data. Of course, you can also work with target groups at any time.

Import recipient data

How do I transfer my recipients to Inxmail? You have several options for using your recipients' attributes and data in Inxmail:

Newsletter & campaigns:

• Your recipients can enter their data themselves using a subscription form

• Import the recipient data from a file

• Transfer recipient data from an external system, for example your CRM or ERP.

  There are several ways to do this:

  • Standard integrations are available for some systems

  • You can set up automated imports with Import Automation

  • You can transfer the data via the API

Inxmail Professional

• Your recipients can enter their data themselves using a subscription form

• Import recipients from a file

• Transfer recipient data from an external system, for example your CRM or ERP.

  There are several ways to do this:

  • Standard integrations are available for some systems

  • You can set up automated imports with Import Automation

  • You can transfer the data via the API

Marketing automation

In Inxmail you have various options for automating mailings. This allows you to send automated mailings and create personalized mailing campaigns with minimal maintenance.

• The workflow editor is our marketing automation tool. Use it to set up complex email campaigns: Based on target groups or recipient reactions, you can send trigger and follow-up mailings or contact your recipients on special occasions such as birthdays or anniversaries.

• Use actions to automatically send your mailings based on specific triggers, edit recipients, (un)subscribe recipients, change values and much more.

Import recipient data

Wondering how recipients get into your system so you can send emails to them?

You have several options for this:

• Use a subscription form.

• Import the recipient data from an Excel or CSV file.

Transfer recipient data from an external system, via:

• Import automation

• Standard integration

  or

• API

Create a mailing template

Select an approved mailing in the overview table that you want to save as a template. Click the star icon above the mailing preview on the right and enter a name for your template.

Design mailings

You use containers to create layout templates for your mailing articles. Learn more about container types and how to add content to and edit containers.

You define the colors and fonts you want to use in your mailings in style sets. You can find more information here.

Pictures in mailing

You can drag and drop images to the right place in your mailing. You can save and organize the images in the Inxmail media library. Alternatively, you can connect your own SFTP server to the media library in Inxmail.

Personalize mailing

Personalize individual attributes, such as first and last name. Or integrate more extensive content, such as a complete salutation personalized using blocks based on attributes, into your mailing. You can also play out any articles based on target groups according to personal interests.

• Use target groups to show your recipients only content that is tailored to their interests.

• Insert recipient attributes to adress your recipients directly by including their name, birthday, or personal interests in the mailing.

• Use modules to display personalized content based on attributes (e.g. personal salutation).

Approve mailing before dispatch

Before you can dispatch your mailing, you must approve it. Learn more here.

Subsequent changes to the style set

All changes to a style set are made in draft mode. If your style set is already being used in a mailing, you can transfer the changes to the linked mailings. Your mailing will then make the adjustments automatically. If you do not want to apply the changes to all linked mailings: Duplicate your approved style set and replace it in the affected mailing.

Replacing styles ets in individual mailings:You can also replace stylesets in individual mailings. Your mailing will then adopt the colors and fonts of the new style set.

Scripts in mailings

No. JavaScript and other scripts are not permitted for security reasons. If you opt to add scripts despite this, they will not be executed.

Standard text formats and free formatting

We recommend that you work with the standard headings and body texts that your team has stored in the "Text" tab of your style set. This is the only way to achieve a consistent look for your mailings based on your corporate design.

Create new text formats in the "Text" tab of your style set if the existing headings and body text are not sufficient.

As an exception, free formatting is also possible. You can find them in the text editing tools of your mailing if you scroll all the way down in the drop-down list of standard headlines and body texts.

Insert symbols and emojis

You can copy/paste (Unicode) symbols from other applications. In Windows, you also have the emojis from the emoji keyboard to choose from. To do this, press Windows + ..

Personalizing mailings

There are various ways in which you can personalize your mailing.

You can personalize individual attributes, such as the first and last name. Or use more extensive content, such as an entire salutation, personalized with the help of modules based on the attributes in your mailing. You can also play out any articles based on target groups according to personal interests.

• Use target groups to show your recipients only content that is tailored to their interests.

• Insert recipient attributes to appeal directly to your recipients by including their name, birthday, or personal interests in the mailing.

• Use modules to display personalized content based on attributes (e.g. personal salutation).

How can I restore objects I previously deleted (style sets, containers, mailings, templates, etc.)?

Style sets, containers, mailings, and templates are permanently deleted. You cannot restore them.

Exceptions

• Media: You can restore images, PDF and ICS files from the Deleted media tab.

• Users: As an account manager, you can restore normal users via the Deleted users tab. Guest users cannot be restored.

Newsletter subscription

• Newsletter & campaigns: Your customers can sign up for your newsletter mailing list using a subscription form.

• In Inxmail Professional , you can alternatively connect a self-programmed form via a subscription servlet or API.

Note whether you also want to request tracking permission in your subscription form. This is important if you want to implement highly personalized email campaigns in the future based on the reactions of your recipients.

Templates

Select the mailing from the overview that you would like to save as a template. All approved mailings are available to you. Click on the star symbol and give your template a name.

personalized salutation

You can create a personalized salutation using a module, see example "Salutation". Then insert the module into your mailing.

Make sure that all attributes that you have defined in the module are also available for your recipients. Store a suitable fallback for empty attribute values in your block.

Integrate external content

In the External systems section, you can preconfigure and filter dynamic or static content from your external data sources (e.g. from your shop system) so that you can use it in your mailing.

Learn how to integrate website content into your mailing using Open Graph.

Create accessible mailings.

As we all know, there is no such thing as absolute "accessibility". We would like to give you a few tips on how to make your mailing as accessible as possible for all your recipients.

Many people with visual impairment use screen readers that read out mailing content to them. Two points are key here:

• Alt text and title: We recommend that you add alternative texts and titles for all your images. For example, visually impaired recipients can have the texts read aloud via screen reader. Bots and search engines also like to access the written image information.

• Heading levels: Headings help you structure your mailings. Different heading levels (h1-h6) ensure different weighting of the content within your mailing and help recipients with screen readers to navigate through your mailing and correctly read your source text. This makes your mailing more accessible (low-barrier).

Further measures:

• Choose your colors so that the contrasts are sufficient for people with visual impairments to be able to read your text easily.

• Use sufficiently large font sizes.

• Write your texts in plain language.

Test mailing before sending

Use our various test options for this, for example the spam test. You can find information about the different tests here.

delete "Inxmail template"

The mailing template Inxmail template makes it easier for you to get started with Inxmail. It will always remain in your space. You cannot delete or edit it.

Duplicate the template to save it as your own template and customize it.

Don't see the Inxmail template or want to delete it? Get in touch with your Inxmail contact person or Care-Consulting@inxmail.de for more information.

Start with Inxmail

Getting started with Inxmail is easy - watch our intro videos to get started. You can use our checklist to check which steps you should take before sending your first mailing.

Available colors

In the mailing, you can choose from all the colors that you have created in your style set in the "Colors & fonts" tab.

Define style set:

When you create a new style set, you define which colors will be available to you later in your mailing. You also determine which of these colors are used for background, text and button elements.

Use in mailing:

When you create a mailing, you assign a style set to it. All colors you defined earlier in the style set will then be available to you. This keeps your mailings stay consistent with your design. If you want to use other colors, adjust your style set.

Available fonts

In your mailing, you can choose from all the fonts you have defined in your style set in the ‘Colors & Fonts’ tab.

Define style set:

When you create a new style set, you define which fonts will be available to you later in your mailing.

Use in mailing:

When you create a mailing, you assign a style set to it. You can then use all the fonts that you have previously defined in the style set. This way, your mailings stay consistent with your design. If you would like to use other fonts, adapt your style set.

Allowed HTML tags in text elements

You can enter HTML tags in the text elements of your mailings. Check the preview to see if the HTML tags are correctly read out.

For security reason, only the following HTML tags are permitted in your mailings:

<a> is not allowed: For security reasons, you cannot insert the <a> tag in order to add hyperlinks via HTML code. Use the text tools to insert hyperlinks.

Iframes are also not allowed in Inxmail New Xperience.

Save

No, you do not need to save your changes. All changes will be automatically saved for you.

Supported file formats

You can upload image files (GIF, JPG, PNG), PDF files and calendar files (ICS) and use them in your mailing. You can also use animated GIFs.

Maximum file size: You can upload files up to 5 MB.

Use style set in a mailing

You can select a style set for your mailing when you create it (or later); all style sets that you have already released are available to you.

Share mailings

You can share your mailing so that it is available in other spaces. The prerequisite is that you have approved it for dispatch.

Dispatch at a specific time

You can send your mailing immediately or schedule it to be sent at a specific time. This means you can always send your mailings at the best time.

Use automated or scheduled dispatch:

Newsletters & campaignsInxmail New Xperience:

• Scheduled dispatch

• Workflows

Inxmail Professional:

• Trigger emails

Target groups

If you only want to send mailings to specific recipients on your mailing list, we recommend working with target groups. This allows you to narrow down your recipients according to certain criteria (e.g. place of residence, gender or areas of interest) or design follow-up mailings based on clicks and openings.

Learn more: Target groups.

Deliverability

Are you wondering why your newsletter ends up in your recipient's spam folder? Or how you can generally improve the deliverability of your mailings?

• You can find general information on deliverability in the Inxmail knowledgebase or in our whitepaper Deliverability in email marketing.

• Improve the reputation of your domains by applying the right settings in the Sending domains section (formerly: "Brand Identity Protection").

  For more information see:

  • Platform or Newsletters & campaignsInxmail New Xperience: Sending domains

  • Transactional mails:Sending domains

  • Inxmail Professional:Sending domains

Why is my mailing bouncing?

There are several reasons for bounces:

• Soft bounce (temporary)

• Hard bounce (permanent)

In our knowledge base you can read about the other differences between the two bounce types and how they arise. You can view your bounces here:

• Newsletter & campaigns:Inbox & bounces

• Transactional emails:Bounces and returns

• Inxmail Professional: Bounces und returns

Person-based tracking

Make sure that you have the consent of your recipients for personal tracking (so-called tracking permission). Only then may you evaluate the reactions of your recipients, such as clicks and openings, on an individual basis.

Learn more:Evaluating and using personal data

Display of buttons in IBM Lotus Notes

In IBM/Lotus Notes the button border and button background color will not be shown. If you know that many of your recipients work with Lotus Notes, we recommend the following:

• Make sure that the font color of your buttons differs from the background color of your container or mailing. This way, the clickable text will still be visible even if the button background is not displayed.

• Alternatively, you can work with images as buttons: Create your image buttons outside of newsletters & campaigns and link them to your landing page.

  Rounded corners

  The GMX, Web.de, and IBM Lotus Notes email clients do not support rounded corners. Your buttons will be displayed as square buttons in these email clients.