(Un)ubscription process (Double opt-in / Single opt-out)

Step by step

1. Select your list in the list overview and click on a process to change it or to (initially) set it up:

   • Subscription process: "Double opt-in" or "Single opt-in"

   • Unsubscription process: "Single opt-out" or "Double opt-out"

   

2. Click "(Un)subscription mailings" to go to the "Mailings" navigation item. Your can create your (un)subscription mailings there.

   

   What are the different types (un)ubscription mailings?

   No matter what type of (un)subscription process you implement: In most cases, you will need specific (un)subscription mailings.

   • Welcome

   • Subcription confirmation (DOI Double opt-in)

   • Subscription timeout (DOI Double opt-in)

   • Unsubcription confirmation (DOO Double opt-out)

   • Unsubscription timeout (DOO Double opt-out)

   • Farewell

   Design your mailings to make sure they contain the relevant links and information needed for your mailing type and use case.

   Approve your mailings so you can add them to your (un)subscription process.

   Can I use my (un)subscription mailings from Inxmail Professional?

   In general, your cannot use (un)subscription mailings from XPRO Inxmail Professional. You can only use (un)subscription mailings from Newsletters & campaigns Inxmail New Xperience.

   For existing customers: If you have already added (un)subscription mailings to your list in the Inxmail Professional subscription manager, they are still there - but with a warning message.

   

   As soon as you replace your XPRO Inxmail Professional (un)subscription mailing with a Newsletters & campaigns Inxmail New Xperience (un)subscription mailing, your XPRO mailing will disappear from the drop-down list. You will then only have the (un)subscription mailings from "Newsletters & campaigns" to choose from.

3. Set up your subscription process. The following types of subscription process are available to you:

   Single opt-in

   Warning: We advise you not to use the "Single opt-in" subscription process. In this case, you would write to recipients for whom you do not have explicit consent and whose email address you have not verified. It is better to work with “Double opt-out”.

   Enter the following values:

   Field	Description
   Mailings
   Welcome mailing	Optional: Select a welcome mailing in which you confirm the subscription to your mailing list and offer some information to new recipients.

   Double opt-in

   Recommendation: "Double opt-in" is the subscription process we recommend. Your recipients will have to verify their email address and you will not write to addresses that have not provided their consent.

   Enter the following values:

   Field	Description
   Mailings
   Confirmation mailing	Add a "Subscription confirmation" mailing. Make sure your mailing contains a subscription confirmation link.
   Welcome mailing	Optional: Select a welcome mailing in which you confirm the subscription to your mailing list and offer some information to new recipients.
   Timeout mailing	Optional:Create a "Subscription timeout" mailing in which you inform your recipient that the subscription confirmation link no longer works. If interested, your recipient must complete the subscription process all over again - e.g. by using the dynamic subscription web page.
   Landing pages and timeout
   Confirmation timeout	Enter the deadline for DOI Double opt-in confirmation in days. After that, confirmation is no longer possible.
   Landing page (subscription already confirmed)	Specify a landing page that will be displayed if your recipient has already clicked the subscription confirmation link earlier and the DOI Double opt-in confirmation has thus already been completed.
   Landing page (confirmation period expired)	Specify a landing page that will be displayed when the deadline has expired and the subscription confirmation link no longer works. If interested, your recipient must complete the subscription process all over again - e.g. by using the dynamic subscription web page.

   You can activate the following settings for both types of subscription process.

   More settings

   Field	Description
   Notifications
   Subscription unconfirmed	Activate the switch and enter one or more email addresses if you would like to receive an email notification when your subscription remains (un)confirmed.
   Subscription confirmed
   Further options
   Re-send last mailing	Activate the switch to send the last mailing in this list to newly subscribed recipients. This gives them an initial insight and bridges the interval until the next regular mailing.
   Overwrite existing recipient attributes	Specify how you want to handle the attributes of recipients that already exist in Inxmail. Activate the switch if you want to overwrite their attributes with the values from the subscription process (e.g. last name or first name) after successful subscription. Leave the switch inactive if you want to keep the values from Inxmail.
   Command for subscription by email	Enter the command you want to use for subscriptions by email, e.g. subscribe.

4. Set up your unsubscription process. The following types of unsubscription process are available to you:

   Single opt-out

   Recommendation: "Single opt-out" is the unsubscription process we recommend. It allows your recipients to easily unsubscribe from your emails. The more complicated your unsubscription process, the more likely recipients are to mark your emails as spam - which means you risk deliverability problems.

   Enter the following values:

    

   Field	Description
   Mailings
   Farewell mailing	Optional: Select a farewell mailing in which you confirm that your recipient hast been unsubscribed from your mailing list.

   Double opt-out

   Warning: We advise you not to use the "Double opt-out" unsubscription process. The more complicated your unsubscribe process is, the more likely recipients are to mark your emails as spam - which means you risk deliverability problems. It is better to work with “single opt-out”.

   Enter the following values:

   Field	Description
   Mailings
   Confirmation mailing	Add an "Unsubscription confirmation" mailing. Make sure your mailing contains an unsubscription confirmation link.
   Farewell mailing	Optional: Select a farewell mailing in which you confirm that your recipient has been unsubscribed from your mailing list. It will not be sent until your recipient has confirmed their unsubscription.
   Timeout mailing	Optional:Create an "Unsubscription timeout" mailing in which you inform your recipient that the unsubscription confirmation link no longer works. In this case, the unsubscription has not been successful.
   Landing pages and timeout
   Confirmation timeout	Enter the deadline for DOO Double opt-out confirmation in days. After that, confirmation is no longer possible.
   Landing page (unsubscription already confirmed)	Specify a landing page that will be displayed if your recipient has already clicked the unsubscription confirmation link earlier and the DOO Double opt-out confirmation has thus already been completed.
   Landing page (confirmation period expired)	Specify a landing page that will be displayed when the deadline has expired and the unsubscription confirmation link no longer works. In this case, the unsubscription has not been successful.

   You can activate the following settings for both types of unsubscription process.

   More settings

   Field	Description
   Notifications
   Unsubscription unconfirmed	Activate the switch and enter one or more email addresses if you would like to receive an email notification when your unsubscription remains (un)confirmed.
   Unsubscription confirmed
   Further options
   Delete recipients	Activate the switch if you want to delete recipients from Inxmail when they unsubscribe. Your recipient will only be deleted if they do not exist in any other list.
   Command for unsubscription by email	Enter the command you want to use for unsubscriptions by email, e.g. unsubscribe.

5. Click Save.

• You have set up your (un)subscription process.

Next steps

• Add recipients to your list