Insert unsubscribe link

Step by step

To insert an unsubscribe link into a mailing, proceed as follows:

Open the mailing in the Editing workflow step.
Click the position in your mailing where you would like to insert the link.
You can integrate different link types into a mailing by clicking (Insert link) in the mailing editor or by using the Ctrl + K shortcut.

A dialog box appears.
Select one of the following link types under Unsubscribe links:

Unsubscribe link – transferring predefined settings from the ‘Subscriptions’ agent

For this unsubscribe link, the predefined settings are automatically transferred from the Subscriptions agent.

Note: Predefined unsubscribe links are inserted statically into mailings. This means that if you change your predefined unsubscribe link in the Subscriptions agent, these changes will not be applied to unsubscribe links already inserted into mailings.

Unsubscribe link – immediate unsubscription and forwarding to success message

For this unsubscribe link, you create an individual unsubscribe link that directly starts the unsubscribe procedure set up in the Subscriptions agent > Cancel subscription tab.

Unsubscribe link – unsubscription via unsubscribe Web page

For this unsubscribe link, you create an individual unsubscribe link that initially brings the recipient to the ‘Confirm unsubscribe’ dynamic Web page (‘Confirm unsubscribe’ Web page). The unsubscribe procedure set up in the Subscriptions agent > Cancel subscription tab is not started until the recipient has confirmed their unsubscription on the ‘Confirm unsubscribe’ dynamic Web page.
You must also enter the following:
- In the Link address field, specify the URL (http://...) of the landing page to which the unsubscribe link is to point.
  
  If you selected Unsubscribe link – unsubscription via unsubscribe Web page, then you must specify the unsubscribe Web page here. To specify a dynamic Web page created in Inxmail Professional as the unsubscribe Web page, select it using the (Select JSP Web page) button.
- If, instead of the link address, a text is to be displayed in HTML mailings, enter this text in the Link text field.
  
  In text mailings, this link text is displayed in front of the link address.
  
  You can see the result as standard in the reports under the corresponding link address. If you would like the unsubscribe link to appear under a special name in the reports, you can enter this name in the Name in the report field.
- If you would like to add additional HTML parameters to the unsubscribe link (for example, in order to format the link), click the Options button, specify the HTML parameters and confirm by clicking OK.
Insert the unsubscribe link into your mailing by clicking the OK button.

The unsubscribe link is displayed in your mailing in the following Inxmail Professional code:
- (Individual or predefined) unsubscribe link that directly starts the unsubscribe procedure:
  
  [%url:unsubscribe-link; “https://Link address"; “Link text"; ; "Name in the report"]
- (Individual or predefined) unsubscribe link that first calls an unsubscribe confirmation Web page:
  
  If you have specified a dynamic unsubscribe Web page created in Inxmail Professional as the confirmation Web page:
  
  [%url:unsubscribe-jsp; "http://Link address"; "Link text"; ; "Name in the report"]
  
  If you have specified another confirmation Web page:
  
  [%url:unsubscribe-page; “https://Link address"; “Link text"; ; "Name in the report"]
  
  GDPR Person-based tracking is always used for unsubscribe links.

You have now inserted an unsubscribe link into your mailing.

Additional information

If necessary, you can add parameters to the unsubscribe link in order to transfer authentication data to the Web page. This is necessary for individual or predefined unsubscribe links that contain the unsubscribe-page command (that is, links that first direct the recipient to an unsubscribe confirmation Web page that was not created in Inxmail Professional).

Note: If these unsubscribe links have no parameters, the unsubscribe confirmation Web page cannot be accessed.

Insert the corresponding parameters at the end of the unsubscribe link. Finally, enclose the expanded unsubscribe link in an <a href> command. Please note that the link text specified for the <a href> command will always be the link text used here, for example, <a href>Link text</a>.

You do not have to add parameters to the following unsubscribe links when transmitting authentication data to the unsubscribe Web page:

Unsubscribe links containing the unsubscribe-link command (that is, links that start the unsubscribe procedure directly)
Unsubscribe links that contain the unsubscribe-jsp command (that is, links that first direct the recipient to a dynamic ‘Confirm unsubscribe’ Web page created in Inxmail Professional)

Inxmail Professional adds the online_params parameter to these unsubscribe links automatically upon dispatch, as the dynamic ‘Confirm unsubscribe’ Web page created in Inxmail Professional requires it.

Note: Please note that from Inxmail Professional 4.7.1, the command [%online_params] automatically encrypted the online parameters.

If you wish to transfer online parameters in unencrypted form to a Web application, for example, you can do this using the [%online_params_unencrypted] command.