Target groups

Organize your recipients in target groups to tailor your mailing content perfectly to their needs.

Step by step

1. Open the "Target groups" navigation item.

2. Click New target group.

3. Enter one or more target group conditions.

   You can choose from the following conditions:

   Recipient attributes

   Use recipients attributes (= your column values from XPRO Inxmail Professional) in order to create your target groups based on them.

   

   System columns are not visible: You cannot select any system columns at this point.

   "Birthday" target group

   Use the "contains anniversary (day / month)" operator if you want to commemorate a birthday or other annually recurring event.

   What does this mean?

   The target group will work as intended if you have created a "Date" column for your attribute. We will consider day and month of the birthday or anniversary and compare them with the current day.

   Don't use the "is equal" operator for birthdays: Do not use the comparison operator "is equal" if you want to celebrate a birthday or an annually recurring event. The "is equal to" operator also considers the year. It is therefore valid only one single time and not usable for annually recurring events.

   

   Apart from that, the “birthday” target group is a normal target group based on recipient attributes.

   Tracking Permission

   Create target groups based on the tracking permission

   • Has given consent to person-based tracking

   • Has not given consent to person-based tracking

   

   What is the tracking permission? The value of the "Tracking Permission" column indicates whether or not your recipients have given consent to person-based tracking of their clicks and openings. Click here for more information on tracking permission.

   Recipient reactions

   Create target groups based on the following recipient reactions:

   Openings

   has / has not:

   • opened a specific mailing.

   • opened a specific mailing within a specific period of time

   • opened any mailing from a specific list in a specific period of time

   Apple Mail Privacy Protection: If your recipients have Apple Mail Privacy Protection enabled, the email client will automatically download all the images contained in your mailing (including tracking pixels) after they receive it. Since openings in email marketing can only be recorded indirectly through the mailing images being downloaded, manual openings cannot be recorded if they are opened at a later date.

   Inxmail counts these automatic image downloads as not being opened in the metrics based on openings. For more information, see: Apple Mail Privacy Protection.

   Clicks

   has / has not:

   • clicked any link in a specific mailing

   • clicked a specific link in a specific mailing

   • clicked any link in a specific mailing within a specific period of time

   • clicked a link in any mailing from a specific list within a specific period of time

   Keep an eye on your performance: Depending on how many mailings you have sent and how much data you have stored in XPRO Inxmail Professional, your target group conditions might cause major performance problems in XPRO. This applies especially to:

   • Recipients reactions: All target group conditions

   • Mailing dispatch: received more than x mailings within a specific periode of time

   Make sure you test your target groups carefully or get in touch with your Inxmail contact person or Care-Consulting@inxmail.de for more information.

   

   For all target groups based on recipient reactions, pay attention to the interplay with the value of the "Tracking permission" column.

   Mailing dispatch

   Create target groups based on the following mailing dispatch conditions:

   has / has not:

   • received a specific mailing

   • received a specific mailing within a specific period of time

   • received any mailing from a specific list in a specific period of time

   • received more then x mailings within a specific period of time

     Keep an eye on your performance: Depending on how many mailings you have sent and how much data you have stored in XPRO Inxmail Professional, your target group conditions might cause major performance problems in XPRO. This applies especially to:

     • Recipients reactions: All target group conditions

     • Mailing dispatch: received more than x mailings within a specific periode of time

     Make sure you test your target groups carefully or get in touch with your Inxmail contact person or Care-Consulting@inxmail.de for more information.

   

4. Add further target group conditions as required and combine them using "and" or "or".

   

5. Click Save.

   Your target group will be displayed on the overview page. You can now use it in your workflow.

• You have created a new target group.

Next step

• Use your target group in your mailings or in your workflows.