Editing mailings

Step by step

  1. Open the "Mailings" navigation item.

  2. Click the "Edit" icon for the mailing you want to edit.

  3. Add containers from the container panel using drag and drop.

    What are containers?

    Mailings in Inxmail New Xperience consist of containers that you use to assemble your mailing. Replace the images and dummy texts that are grayed out in the containers with your own texts and images.

    Inxmail New Xperience already contains a number of standard containers when you use it the first time. Create layout containers to use your own text-image combinations in a mailing.

    Note: Add referenced content containers to your mailing before synchronizing the mailing with a mailing list. After synchronizing with a mailing list, only referenced content containers from the same mailing list are available. You can recognize this by the changed status in the container panel. Referenced containers that are not associated with your mailing list are displayed as incompatible containers.

    Overview of Inxmail containers

    Standard container

    Description
    One column

    Article across the full width

     

    Column 1: Image, headline, body text, button
    Two columns

    2 articles side by side across the full width

     

    Column 1: Image, headline, body text, price, button

    Column 2: Image, headline, body text, price, button
    Three columns

    3 articles side by side across the full width

     

    Column 2: Image, headline, body text, price, button

    Column 2: Image, headline, body text, price, button

    Column 3: Image, headline, body text, price, button
    Four columns

    4 articles side by side across the full width

     

    Column 1: Image, headline, body text, price, button

    Column 2: Image, headline, body text, price, button

    Column 3: Image, headline, body text, price, button

    Column 4: Image, headline, body text, price, button

     

    Banner (extra wide)

    The extra-wide banner consists of three image sections and is wider than a standard banner. Crop your image to the correct dimensions beforehand using an image editing program.

     

    Example:

    • 600 x 300 px (center)

    • 150 x 300 px (left + right)
    Banner image

    Standard banner across the full width
    Image + product text

    2 columns across the full width

     

    Column 1: Product image

    Column 2: Headline, body text, price, button
    Image + text

    2 columns across the full width

     

    Column 1: Image

    Column 2: Headline, body text
    Button

    Full-width clickable button
    Footer (text)

    Footer article across the full width

     

    Top row: Headline, full width

    Column 1: Address and contact information

    Column 2: Legal information

    Bottom row: Social media links and copyright, full width

     

     
    Product text + image

    2 columns across the full width

     

    Column 1: Headline, body text, price, button

    Column 2: Product image
    Section

    Section header bar across the full width
    Text

    Body text across the full width
    Text (2-column)

    2 columns across the full width

     

    Column 1: Body text

    Column 2: Body text
    Text + image

    2 columns across the full width

     

    Column 1: Headline, body text

    Column 2: Image
    Separator

    Divider bar across the full width

  4. Insert images. There are two restrictions for image size: The resolution must not exceed 25 megapixels, and the file size must not exceed 5 MB.

    Mobile: You can also insert a different image for mobile view.

    What are alternative text and title?

    Under "Image information", you can enter alternative text and a title for your image in addition to the image URL.

    • Alternative text: The alternative text is sometimes called ALT text, ALT tag or ALT attribute. The alternative text will be displayed if your image cannot be displayed, for example because an e-mail client suppresses the loading of images or because the image has not (yet) been loaded.

      The alternative text is not a caption, but should describe exactly what can be seen on a picture, e.g., "Woman in autumn coat walking into the sunset."

    • Title: The title is displayed when recipients hover over the image with the mouse pointer. Depending on your email client, this feature is available in the email client itself - or when you open your mailing in web view. You are more flexible when writing the title. For example, you can write the title like a caption. So a title for the above picture with the woman in the autumn coat could be: "Feel-good moments in autumn".

    We recommend you to add alternative texts and titles for all your images. This makes your mailing machine-readable and accessible (low-barrier). For example, visually impaired recipients can have the texts read aloud via screen reader. Bots and search engines also like to access the written image information.

    What is the best image size? Learn more about optimizing image size for your mailing in our Smart Guide. Depending on your container dimensions, you may have to recalculate the image dimensions from the Smart Guide.

  5. Insert texts and links, edit your buttons and format your texts.

  6. Personalize your mailing by inserting a module, such as a salutation.

  7. Define spacing, subject, and other settings:

  8. No need to save Not required.

    No, you do not need to save your changes. All changes are automatically saved for you.

  • You have edited your first mailing and populated it with content.

Next steps