Add recipient attributes

What are attributes? Attributes contain data, characteristics or information about your recipients. They include details such as first name, last name or zip code which you can use as placeholders in your mailing – or as a basis for your target groups and workflows. You can create and change attributes in the Recipients navigation item.

Synchronization required: Synchronize your mailing with XPRO to use your attributes in Newsletters & campaigns.

Step by step

  1. Sync your mailing.

  2. Select the location in your text element where you want to insert your attribute placeholder.

  3. Click the icon or type "@" and then select the recipient attribute that you want to insert.

    Look for the green icon and attribute name to locate the attribute you just added.

  4. Click the green or icon to delete modules that you added by accident.

  5. Check the results in the Preview tab.

  • You have added personal recipient attributes to your mailing.