Overview: Mailing lists

Mailing lists in Inxmail Professional play a very prominent role.

Sending mailings

You can only send mailings from mailing lists. This means that setting up at least one mailing list is a prerequisite for sending mailings with Inxmail Professional.

Number of mailing lists

In principle you can create as many mailing lists as you like in Inxmail Professional.

Mailing lists help you to organise and segment your recipients.

Organising recipients

All recipients stored in Inxmail Professional can be found in the global recipient table. You can view this via the (All recipients) agent in the (Global settings). If you send your mailings to all recipients from the global recipient table, then all you have to do is create just one mailing list. All recipients from the global recipient table can then also be found in this mailing list.

However, you will usually just want to send mailings to a fraction of recipients from the global recipient table. For example, you may only want to send mailings in English to English-speaking customers. The same applies to product- or industry-specific mailings. Here you have the option of sending mailings on men’s fashion to recipients who have indicated their interest in this topic, for example. Mailing lists fulfil exactly this purpose. You can use them to assort or organise your recipients according to vastly different criteria tailored precisely to their needs.

Please note: Target groups allow you to further segment recipients in the respective mailing list.

Detailed information on target groups can be found in the section Creating target groups.

All recipients (global recipient table) vs. recipients in mailing lists

As mentioned above, you can create as many mailing lists as you like in Inxmail Professional. But before you create new mailing lists, you should think about which segment of your recipients you would like to represent with the respective mailing list. If you create a very large number of mailing lists, it may become significantly harder to maintain an overview of your mailing lists and the associated mailings and recipients.

Recipients appear only once in the global recipient table. However, they can belong to several mailing lists at the same time.

  1. Diagram 1 depicts the global recipient table.

    • It includes all recipients.

     
  2. Recipients who belong to mailing list 1 are surrounded by a green line in diagram 2.

    • a@inxmail.de
    • b@inxmail.de
    • d@inxmail.de
    • e@inxmail.de
     
  3. Recipients who belong to mailing list 2 are surrounded by a red line in diagram 3.

    • g@inxmail.de
    • h@inxmail.de
    • j@inxmail.de
    • k@inxmail.de
     
  4. Recipients who belong to mailing list 3 are surrounded by a black line in diagram 4.

    • e@inxmail.de
    • f@inxmail.de
    • h@inxmail.de
    • i@inxmail.de
    • e@inxmail.de belongs to both mailing list 1 and mailing list 3.
    • h@inxmail.de belongs to both mailing list 2 and mailing list 3.
     

Organising mailings

Mailings can only be created in mailing lists and sent from there. This means that mailings are assigned to a specific mailing list.