Overview: Subscription and unsubscription

Standard mailing lists

Recipients only receive mailings from a standard mailing list if they have subscribed to the respective mailing list.

Dynamic mailing lists

Mailings from dynamic mailing lists are always sent to all the recipients in the system or to the recipients in the system who belong to the dynamic mailing list target group (Overview: Mailing lists). Recipients cannot be explicitly subscribed to or unsubscribed from dynamic mailing lists.

Subscription

The following options are available for subscribing recipients to a standard mailing list:

• Recipient data is imported into the standard mailing list (Importing recipients (from an import source), import recipients automatically (Import automation) and Importing recipients through copy and paste)
• Recipient data is set up manually (Creating recipients manually and editing them)
• The list association of recipients is changed (Managing list association)
• Recipients who have unsubscribed from the standard mailing list are manually resubscribed (Manually resubscribing recipients)
• Recipients are subscribed via actions ( Actions)
• Recipients subscribe to the mailing list themselves using a form on your web page (‘Subscription’ Web page)

Inxmail Professional also continues to allow subscription by email. In this old-established subscription process, recipients use an email to subscribe to a standard mailing list (Mailing list subscription and unsubscription by email).

Unsubscription

The following options are available for unsubscribing recipients from a standard mailing list:

• The recipients are deleted (Deleting recipients)

• The list association of the recipients is changed (Managing list association)

• The recipients are manually unsubscribed (Unsubscribing recipients manually)

• Recipients are unsubscribed via actions ( Actions)

• Recipients unsubscribe from the mailing list themselves using a form on your web page (‘Cancel subscription’ Web page and ‘Confirm unsubscribe’ Web page)

  Make sure you give your subscribers in each of your mailings the option to unsubscribe at any time via a link. This unsubscribe link is also of legal relevance.

  Inxmail Professional also continues to allow unsubscription by email (Mailing list subscription and unsubscription by email). In this old-established unsubscription procedure, recipients use an email to unsubscribe from a standard mailing list.

Recipients unsubscribe themselves using an unsubscribe link in a mailing sent to them (Using unsubscribe links)

The processes for subscribing to and unsubscribing from a mailing list depend on the subscribe and unsubscribe procedures that you use (Unsubscribe procedures).

To allow subscriptions to and unsubscriptions from a standard mailing list to take place, you must configure various settings on the tab of the standard mailing list in the Subscriptions agent (Subscription and unsubscription setup and Subscribe and unsubscribe mailings).

The Subscriptions agent is displayed on the tab of the standard mailing list (Adding/deleting additional agents to/from mailing lists).