Add an unsubscribe link to every mailing to give your recipients the option to unsubscribe from your mailing list. This builds trust and is important for legal reasons.
How you insert an unsubscribe link depends on the unsubscribe procedure that you use (Unsubscribe procedures):
- Single opt-out unsubscription: When the user clicks the link, the user is automatically unsubscribed from the mailing list and is taken to a Web page that confirms their unsubscription.
- Multi-step unsubscription (e.g. confirmed opt-out unsubscription): When the user clicks the unsubscribe link, user data is passed (via parameters) to an unsubscribe confirmation page. The unsubscribe confirmation page prompts the user to confirm their unsubscription.
