March 2025: Accessibility, (un)subscription process (DOI), action: "Click a link"

The following types of (un)subscription process are now available to you:

• Subscription process: "Double opt-in" or "Single opt-in"

• Unsubscription process: "Single opt-out" or "Double opt-out"

You can now also create and approve all (un)subscription mailings needed for each process in the "Mailings" navigation item.

Learn more: 

• (Un)subscription process (DOI)

• Create subscribe and unsubscribe mailings

You can now combine your link with an action. You can choose from all actions with the trigger "Click a specific link".

Learn more: 

• Link types and tracking

• Create and edit actions

How do I make my mailing accessible or low-barrier?

As we all know, there is no such thing as absolute "accessibility". We would like to give you a few tips on how to make your mailing as accessible as possible for all your recipients.

Many people with visual impairment use screen readers that read out mailing content to them. Two points are key here:

• Alt text and title: We recommend that you add alternative texts and titles for all your images. For example, visually impaired recipients can have the texts read aloud via screen reader. Bots and search engines also like to access the written image information.

• Heading levels: Headings help you structure your mailings. Different heading levels (h1-h6) ensure different weighting of the content within your mailing and help recipients with screen readers to navigate through your mailing and correctly read your source text. This makes your mailing more accessible (low-barrier).

Further measures:

• Choose your colors so that the contrasts are sufficient for people with visual impairments to be able to read your text easily.

• Use sufficiently large font sizes.

• Write your texts in plain language.