ยง GDPR Interplay between tracking permission and target groups on recipient reactions
The tracking permission has an influence on which recipient reactions will be taken into account in a target group condition.
See the following example for clarification:
Initial situation
|
Recipients |
Clicked link 1 |
Tracking Permission |
|---|---|---|
|
Jansen |
Yes |
|
|
Petersen |
No |
|
|
Robertsen |
Yes |
|
|
Ulfsen |
No |
|
The (stylised) table in which click behaviour is stored appears as follows:
Result
Condition: Clicked a specific link in a specific mailing
Only the recipient Jansen belongs to the target group.
The recipient Robertsen also clicked Link 1. However, he did not give consent to person-based tracking, so he will not be included in the formation of the target groups.
Condition Did not click a specific link in a specific mailing
Only the recipient Petersen belongs to the target group.
The recipient Ulfsen also clicked Link 1. However, he did not give consent to person-based tracking, so he will not be included in the formation of the target groups.
