Interplay between recipient reactions and tracking permission

§ GDPR Interplay between tracking permission and target groups on recipient reactions

The tracking permission has an influence on which recipient reactions will be taken into account in a target group condition.

See tg example for clarification:

Initial situation

Recipients	Clicked link 1	Tracking Permission
Jansen	Yes
Petersen	No
Robertsen	Yes
Ulfsen	No

The (stylised) table in which click behaviour is stored appears as follows:

Result

Condition: Clicked a specific link in a specific mailing

Only the recipient Jansen belongs to the target group.

The recipient Robertsen also clicked Link 1. However, he did not give consent to person-based tracking, so he will not be included in the formation of the target groups.

Condition Did not click a specific link in a specific mailing

Only the recipient Petersen belongs to the target group.

The recipient Ulfsen also clicked Link 1. However, he did not give consent to person-based tracking, so he will not be included in the formation of the target groups.