§ GDPR Interplay between tracking permission and target groups on recipient reactions
The tracking permission has an influence on which recipient reactions will be taken into account in a target group condition.
See tg example for clarification:
Initial situation
|
Recipients |
Clicked link 1 |
Tracking Permission |
|---|---|---|
|
Jansen |
Yes |
|
|
Petersen |
No |
|
|
Robertsen |
Yes |
|
|
Ulfsen |
No |
|
The (stylised) table in which click behaviour is stored appears as follows:
Result
Condition: Clicked a specific link in a specific mailing
Only the recipient Jansen belongs to the target group.
The recipient Robertsen also clicked Link 1. However, he did not give consent to person-based tracking, so he will not be included in the formation of the target groups.
Condition Did not click a specific link in a specific mailing
Only the recipient Petersen belongs to the target group.
The recipient Ulfsen also clicked Link 1. However, he did not give consent to person-based tracking, so he will not be included in the formation of the target groups.
Inxmail Professional:
2 possible use cases
Depending on your contract, you might use Inxmail Professional in different ways:
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As part of the Inxmail platform: You use newsletters & campaigns as your main tool for creating and sending newsletters. Inxmail Professional only serves as a recipient database and configuration tool in the background.
We are constantly expanding the functionality of “Newsletters & Campaigns”. Check out newsletters & campaigns section to find out if the feature you are looking for might already be available there.
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Full scope: You use the legacy tool Inxmail Professional as your main tool for creating and sending newsletters.
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