GDPR Interplay between tracking permission and target groups related to recipient reactions
Note that the recipients determined for a respective target group depend on the advanced property Include consent for person-based tracking.
Detailed information can be found in the section Mailing lists > Advanced properties.
Scenario 1
|
Settings |
|
|---|---|
|
Include consent for person-based tracking |
Include (global settings will be ignored) |
|
Condition for link |
|---|
|
The recipient has/has not clicked a specific link in a specific mailing. |
Initial situation
|
Recipients |
Clicked link 1 |
Tracking Permission |
|---|---|---|
|
Jansen |
Yes |
|
|
Petersen |
No |
|
|
Robertsen |
Yes |
|
|
Ulfsen |
No |
|
The (stylised) table in which click behaviour is stored appears as follows:
Result
Condition: Clicked a specific link in a specific mailing
Only the recipient Jansen belongs to the target group.
The recipient Robertsen also clicked Link 1. However, he did not give consent to person-based tracking, so he will not be included in the formation of the target groups.
Condition Did not click a specific link in a specific mailing
Only the recipient Petersen belongs to the target group.
The recipient Ulfsen also clicked Link 1. However, he did not give consent to person-based tracking, so he will not be included in the formation of the target groups.
Scenario 2
|
Setting |
|
|---|---|
|
Include consent for person-based tracking |
Do not include (global settings will be ignored) |
|
Condition for link |
|---|
|
The recipient has/has not clicked a specific link in a specific mailing. |
Initial situation
|
Recipients |
Clicked link 1 |
Tracking Permission |
|---|---|---|
|
Jansen |
Yes |
not relevant |
|
Petersen |
No |
|
|
Robertsen |
Yes |
|
|
Ulfsen |
No |
The (stylised) table in which click behaviour is stored appears as follows:
Result
Condition: Clicked a specific link in a specific mailing
The recipients Jansen and Robertsen belong to the target group. Both clicked link 1.
The value in the Tracking permission column is not relevant to determining which recipients belong to the target group.
Condition Did not click a specific link in a specific mailing
The recipients Petersen and Ulfsen belong to the target group. Neither of them clicked link 1.
The value in the Tracking permission column is not relevant to determining which recipients belong to the target group.
