Defining an event for the action sequence

Step by step

  1. Open your action sequence in the Event workflow step.

  2. In the Event drop-down list, select the event that is to trigger the action sequence (for example, ‘Hard bounce’).

    Depending on the selected event, you can then specify in the List restriction section whether the event is to relate to all mailing lists or only to one in particular (for example, whether a hard bounce in general or only a hard bounce for a particular mailing list is to trigger the action sequence).

    If the Click on a certain link event is selected, you can enable the Also perform action if recipient has not given permission for person-based tracking check box. This can be useful if, for example, you would like an unsubscription to be triggered when a particular link is clicked, but you do not wish to work with an unsubscribe link.

    Event

    Description

    For all lists

    For a particu

    lar list

    Click on a certain link

    The action sequence is started when:

    • the recipient clicks a link coupled with the action sequence.
    • an image coupled with the action sequence is loaded when the recipient opens the mailing.

    Note: In addition, you must couple the link or image with the action sequence (Inserting a link or Inserting an image as a reference (linking an image)).

    Receipt of a:

    • Hard bounce
    • Soft bounce
    • Autoresponder bounce
    • Unknown bounce
    • Spam bounce

    The action sequence is started when a bounce of the corresponding category is received in the Inbox & bounces agent > Bounces tab.

    Note: Further information on bounces can be found under Bounces and returns.

    Receipt of a:

    • Autoresponder
    • Complaint
    • Reply
    • Spam

    The action sequence is started when a return of the corresponding category is received in the Inbox & bounces agent > Inbox tab.

    Note: Further information on returns can be found under Bounces and returns.

    Subscription of a recipient

    The action sequence is started when a recipient subscribes to a particular mailing list. Only subscriptions that are carried out using the Subscriptions agent are taken into account. This includes:

    • Subscriptions via a subscription Web page that accesses the Subscriptions agent (for example, subscription Web pages that were created with the JSP ‘Subscription’ template in Inxmail Professional, ‘Subscription’ Web page)

    Unsubscription of a recipient

    The action sequence is started when a recipient unsubscribes from a particular mailing list. Only unsubscriptions that are carried out using the Subscriptions agent are taken into account. This includes:

    Dispatch of a mass mailing

    The action sequence is started when a mailing, split-test mailing or an email sequence mailing from a particular mailing list is sent (regular sending).

    Note: This action slows down the sending speed.

    Dispatch of an individual mailing

    The action sequence is started when the following mailings are sent during subscription to or unsubscription from a particular mailing list (based on your settings in the Subscriptions agent):

    • Subscribe mailings (welcome, timeout or confirmation mailings)
    • Unsubscribe mailings (farewell, timeout or confirmation mailings)
    • Last sent mailing of the mailing list

    Note: This action slows down the sending speed.

    GDPR

    Grant tracking permission

    The action sequence is started when a recipient grants tracking permission; in other words, when:

    • the recipient clicks a grant-tracking-permission link.
    • tracking permission is granted via a dynamic Web page (for example, subscription Web pages that were created with the JSP ‘Subscription’ template in Inxmail Professional, ‘Subscription’ Web page).

    Note: The granting of tracking permission via the Grant tracking permission or Import tracking permission action cannot be used as an event for an action sequence.

    Special case for integrators For integrators, there is the Include tracking permission of deleted recipients advanced property. If you have enabled this property, the action sequence is also started when a deleted recipient grants a tracking permission.

    GDPR

    Withdraw tracking permission

    The action sequence is started when a recipient withdraws tracking permission; in other words, when:

    • the recipient clicks a tracking permission withdrawal link.
    • tracking permission is withdrawn via a dynamic Web page (for example, subscription Web pages that were created with the JSP ‘Subscription’ template in Inxmail Professional, ‘Subscription’ Web page).

    Note: The withdrawal of tracking permission via the Withdraw tracking permission or Import tracking permission action cannot be used as an event for an action sequence.

    Special case for integrators For integrators, there is the Include Tracking Permission of deleted recipients advanced property. If you have enabled this property, the action sequence is also started when a deleted recipient withdraws a tracking permission.

  3. Save your entries.

  • You have defined an event that triggers the action sequence.

    Now you must add actions to the action sequence; these actions will be triggered in succession through the event.