Adding actions to the action sequence

Step by step

1. Open your action sequence in the Actions workflow step.

2. Click the (Add new action) button.

   A dialog box appears.

   

3. Add one of the following actions, close the dialog box and then set up the action accordingly.

   • Action – Subscribe recipient

   • Action – Unsubscribe recipient

   • Action – Delete recipient

   • Action – Set value

   • Action – Send action mailing

   • Action – Send sent mailing

   • Action – Grant tracking permission

   • Action – Withdraw tracking permission

   • Action – Import tracking permission

4. The (Add new action) button allows you to add any number of further actions to the action sequence.

   All actions of an action sequence are successively triggered (according to their order in the Actions workflow step) by the specified event.

   Example: After a bounce, the constant value ‘Invalid email address’ is entered in the ‘Unsubscribed’ column of the recipient table (first action). The recipient is then unsubscribed from the previous mailing list (second action). Finally, the recipient is transferred to the ‘Bounce’ mailing list (third action).

5. Save the action sequence.

• You have added actions to the action sequence.

Additional information

You can select an action that has already been added and then:

• Make a copy of the action using the (Copy) and (Paste) buttons

• More or delete the action using the following buttons that appear directly in the action element:

  • Click the (Move action up) or (Move action down) button.
  • Delete the action using the (Delete action) button.

 

If the action sequence is triggered through the ‘Click on a certain link’ event, you must now couple the link or the linked image with the action sequence (see Inserting a link and Inserting an image as a reference (linking an image)).

All other action sequences are triggered immediately when the corresponding event occurs.

If you would like to test your action sequence, we recommend creating a new mailing list (Creating and setting up mailing lists) to be used for testing purposes only. In this mailing list, you can add test recipients (Creating recipients manually and editing them) and send test mailings (Sending mailings).

You cannot test your action sequences using test emails. For security reasons, link tracking and all actions are deactivated in test emails.

If an action cannot be performed due to an error (for example, because the mailing list to which the action relates has been deleted), then no subsequent actions of the action sequence can be performed.