News for transactional emails (Inxmail Commerce)

How do I make my transactional emails accessible or low-barrier?

As we all know, there is no such thing as absolute "accessibility". We would like to give you a few tips on how to make your transactional mails as accessible as possible for all your recipients.

Many people with visual impairment use screen readers that read out mailing content to them. Two points are key here:

  • Alt text and title: We recommend that you add alternative texts and titles for all your images. For example, visually impaired recipients can have the texts read aloud via screen reader. Bots and search engines also like to access the written image information.

  • Heading levels: Headings help you structure your mailings. Different heading levels (h1-h6) ensure different weighting of the content within your mailing and help recipients with screen readers to navigate through your mailing and correctly read your source text. This makes your mailing more accessible (low-barrier).

Further measures:

  • Choose your colors so that the contrasts are sufficient for people with visual impairments to be able to read your text easily.

  • Use sufficiently large font sizes.

  • Write your texts in plain language.

We are renaming the following navigation item in the settings:

The new name is more descriptive and self-explanatory. In terms of content, nothing changes in the way the navigation item works.

We have given the Settings section in Inxmail Commerce a new look and feel. Other parts will follow. All navigation items in the "Settings" section have already been implemented, except Sending domains.

  • In the Tracking section, you can now (de)activate permission-based tracking for specific events in the space settings. You no longer have to switch to the event to do this.

  • The functionality of the other navigation items has not changed. You can find out how everything works in the Settings section.

Have fun exploring!

You like the new settings area? Or still have questions? Send us your feedback.

Learn more: Settings

For legally compliant email marketing (in accordance with the CSA), you must store a List-Help header for transactional emails or a List-Unsubscribe header for mailings with advertising content.

As of March 5, 2024, you can no longer send emails that do not have either a List-Unsubscribe header or List-Help header.

Learn more: