Distinction: Transactional mailings and mailings with advertising content
The mailing settings in Inxmail Commerce distinguishes between:
Promotional e-mails
Examples: Direct advertising or newsletters
The
Transactional emails
Examples: invoices, order confirmations or changes to terms and conditions
The
Difference
Depending on the mailing type, a different unsubscription alternative is required:
-
Mailings with promotional content: List-Unsubscribe-Header
-
Transactional mails: List-Help-Header
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In order to guarantee optimum deliverability for your emails at all times, Inxmail adheres to the strict guidelines of the CSA(https://certified-senders.org/de/). This includes the requirement that e-mail recipients must always have the option of quickly and conveniently unsubscribing from your e-mail list. The two unsubscribe alternatives according to CSA guidelines are the List-Unsubscribe header for mailings with promotional content and the List-Help header for purely transactional mailings.
If you do not provide either of these unsubscribe alternatives, you may be classified as a suspicious sender and your emails may end up in the email provider's spam folder.
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All the mailings that you have created in Inxmail Commerce to date will be given the mailing type “Transaction emails”.
If you have already stored a list-unsubscribe header, this information will not be lost, but will be transferred to the new “List-unsubscribe header” field, regardless of the mailing type.
The following also applies to all old mailings:
You can only dispatch your mailing (in compliance with legal regulations) if you enter one of the unsubscribe alternatives, depending on the mailing type:
-
Mailings with promotional content: List-Unsubscribe-Header
Mandatory field: The list-unsubscribe header is a mandatory field for mailings with promotional content. You cannot change the mailing type to “Mailing with promotional content” without adding a list-unsubscribe header.
-
Transactional mails: List-Help-Header
Summary table
Type (= name in Inxmail Commerce) |
CSA name | Examples | Unsubscription alternative | Notes |
---|---|---|---|---|
Promotional e-mails | List-based mailings | Promotional mails or newsletter |
|
Users must unsubscribe using one-click unsubscribe. |
Transactional emails | Non-list-based mailings | Invoices, order confirmations or changes to the terms and conditions | List-Help header | As an alternative to the minimum required List-Help header, the stricter unsubscribe alternative via List-Unsubscribe header is also permitted for transactional emails. |
Further information