Distinction: Transactional emails and promotional emails

The mailing settings in Inxmail Commerce distinguishes between:

Promotional e-mails

Examples: Direct advertising or newsletters

The CSA refers to promotional mailings as "list-based mailings", see item 2.16 of the .

Transactional emails

Examples: invoices, order confirmations or changes to terms and conditions

The CS also refers to "transactional mailings" as "non-list based mailings", see item 2.16 of the CSA criteria.

Difference

Depending on the mailing type, a different unsubscription alternative is required:

• Mailings with promotional content: List-Unsubscribe-Header

• Transactional mails: List-Help-Header

Summary table

Type (= name in Inxmail Commerce)	CSA name	Examples	Unsubscription alternative	Notes
Promotional e-mails	List-based mailings	Promotional mails or newsletter	List-Unsubscribe header	Users must unsubscribe using one-click unsubscribe.
Transactional emails	Non-list-based mailings	Invoices, order confirmations or changes to the terms and conditions	List-Help header	As an alternative to the minimum required List-Help header, the stricter unsubscribe alternative via List-Unsubscribe header is also permitted for transactional emails.

Further information

• Item 2.16 of the

• List-Unsubscribe header

• List-Help header

• Store list-unsubscribe header or list-help header (Inxmail Commerce)

• Store List-Unsubscribe-Header or List-Help-Header (Mail-Relay)