Distinction: Transactional emails and promotional emails
The mailing settings in Inxmail Commerce distinguishes between:
Promotional e-mails
Examples: Direct advertising or newsletters
The
Transactional emails
Examples: invoices, order confirmations or changes to terms and conditions
The CS also refers to "transactional mailings" as "non-list based mailings", see item 2.16 of the
Difference
Depending on the mailing type, a different unsubscription alternative is required:
-
Mailings with promotional content: List-Unsubscribe-Header
-
Transactional mails: List-Help-Header
Summary table
Type (= name in Inxmail Commerce) |
CSA name | Examples | Unsubscription alternative | Notes |
---|---|---|---|---|
Promotional e-mails | List-based mailings | Promotional mails or newsletter |
|
Users must unsubscribe using one-click unsubscribe. |
Transactional emails | Non-list-based mailings | Invoices, order confirmations or changes to the terms and conditions | List-Help header | As an alternative to the minimum required List-Help header, the stricter unsubscribe alternative via List-Unsubscribe header is also permitted for transactional emails. |
Further information