Distinction: Transactional emails and promotional emails

The mailing settings in Inxmail Commerce distinguishes between:

Promotional e-mails

Examples: Direct advertising or newsletters

The CSA refers to promotional mailings as "list-based mailings", see item 2.16 of the .CSA criteria

Transactional emails

Examples: invoices, order confirmations or changes to terms and conditions

The CSA also refers to "transactional mailings" as "non-list based mailings", see item 2.16 of the CSA criteria.

Difference

Depending on the mailing type, a different unsubscription alternative is required:

In order to guarantee optimum deliverability for your emails at all times, Inxmail adheres to the strict guidelines of the CSA(https://certified-senders.org/de/). This includes the requirement that e-mail recipients must always have the option of quickly and conveniently unsubscribing from your e-mail list. The two unsubscribe alternatives according to CSA guidelines are the List-Unsubscribe header for mailings with promotional content and the List-Help header for purely transactional mailings.

If you do not provide either of these unsubscribe alternatives, you may be classified as a suspicious sender and your emails may end up in the email provider's spam folder.

All the mailings that you have created in Inxmail Commerce to date will be given the mailing type “Transaction emails”.

If you have already stored a list-unsubscribe header, this information will not be lost, but will be transferred to the new “List-unsubscribe header” field, regardless of the mailing type.

The following also applies to all old mailings:

You can only dispatch your mailing (in compliance with legal regulations) if you enter one of the unsubscribe alternatives, depending on the mailing type:

  • Mailings with promotional content: List-Unsubscribe-Header

    Mandatory field: The list-unsubscribe header is a mandatory field for mailings with promotional content. You cannot change the mailing type to “Mailing with promotional content” without adding a list-unsubscribe header.

  • Transactional mails: List-Help-Header

Summary table

Type

(= name in Inxmail Commerce)

 CSA name Examples Unsubscription alternative Notes
Promotional e-mails List-based mailings Promotional mails or newsletter

 

List-Unsubscribe header

Users must unsubscribe using one-click unsubscribe.
Transactional emails Non-list-based mailings Invoices, order confirmations or changes to the terms and conditions List-Help header As an alternative to the minimum required List-Help header, the stricter unsubscribe alternative via List-Unsubscribe header is also permitted for transactional emails.

Further information