Versions workflow step

Step by step

To perform a subject line test, you need to make the following settings in the Versions workflow step:

  1. In the table in the Split tests agent, double-click a split test object to open it.

    The split test object is opened in a new tab in the Versions workflow step.

    Note: If you initiate a split test using the Create split test button, the split test object is automatically opened in the Versions workflow step.

  2. Specify your settings in the fields.

  3. Note: The Determine most successful version for dispatch to remainder section is only enabled if you have selected to perform a version dispatch with dispatch to the remainder in theVersions workflow step.

  4. Save your entries.
  5. Click Dispatch in the workflow bar to switch to the Dispatch workflow step.

Additional information

You can also insert symbols into the subject lines you wish to test, to see if you then get a better open rate. The Insert symbols drop-down list on the toolbar offers a multitude of symbols to choose from.

Note: To be able to use the symbols, the ‘Unicode (UTF-8)’ character set encoding must be set.

Detailed information can be found in the user manual under Inserting symbols.

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