Personalize your links if you want to set a personalized URL depending on your column values, e.g. in order to display a different language version of your web site to recipients from different countries.
Syntax: Enter the column value as follows: $[column name], e.g. https://example.com/$[language code]/.
Step by step
To personalize a link, do the following.
- Open your mailing in the
Editing workflow step. - Click the position in your mailing where you would like to insert your link.
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You can integrate different link types into a mailing by clicking
(Insert link) in the mailing editor or by using the Ctrl + K shortcut.A dialog box appears.
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Select Unique Count Link or Total Count Link as link type.
You cannot personalize no-count links: You can personalize unique-count and total-count links only. For no-count links, personalization will not work and your links will not be resolved correctly.
Detailed information on the link types can be found in section Link types in Inxmail Professional.
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Enter your URL as Link address and add your column value at the desired position using $[column name], e.g. https://example.com/$[language code]/.
Case sensitivity is relevant: Make sure that you write the column name exactly the way it is written in the recipient table, including upper/lower case. Only then will your URL be resolved correctly.
What is the effect of link personalization?
Depending on which column value is stored for your current recipient, there is a different URL output.
URL with column placeholder:
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https://example.com/$[Language-Code]/
Resolved paths
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https://example.com/de/
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https://example.com/en/
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https://example.com/fr/
Which link types can I personalize?
Personalization is possible for unique-count and total-count links.
You cannot personalize no-count links: You can personalize unique-count and total-count links only. For no-count links, personalization will not work and your links will not be resolved correctly.
How many personalizations can I use within a link?
You can use a maximum of 5 personalizations per link.
What will happen to my reports?
In your reports, personalized links will be aggregated. I.e. all variations of https://example.com/$[language-code]/ will be treated as one link:
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https://example.com/de/
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https://example.com/en/
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https://example.com/fr/
Will links from recipients without tracking permission also be personalized?
The URL will always be generated in a personalized way, regardless of the tracking permission value.
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Enter your desired values in the other fields of the link dialog.
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Confirm the dialog box by clicking OK.
- Save your entries.
- You have personalized a link URL.
Related topics
- In this article you have learned how to personalize link URLs. Work with parameters for personalizationinstead, if you want to pass column values on to a web site or web application, e.g. in order to pass the email address or name on to a web store.
