Overview: Commands for link specifications
If you have inserted a link into your mailing in the Editing workflow step, the link may contain the following commands:
[%url:<link type>(action!<ID>); <link address>; <link text>; <HTML parameter>; <name in the report>]
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- Link type: The link type specifies whether the link is a text and image link, an unsubscribe link or a tracking permission link.
- (action!<ID>): This command is inserted if you have coupled the link with an action. The ID stands for the internal number of the action to be triggered.
- Link address: The link address specifies the URL of the Web page to which the link points.
- Link text: The link text is displayed instead of the link address when an HTML mailing is viewed in the recipient’s email program; in text mailings, the link text is displayed in front of the link address.
- HTML parameter: This command is inserted if you have added an HTML parameter to a link (for example, in order to format the link). You can add several HTML parameters.
-
Name in the report: This command is inserted if you have specified a name under which the link will be listed in the reports.
The link can additionally contain personalisation parameters. For this, the link must have been inserted in HTML code.
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If you use the [%url…] command in the HTML part of a mailing, Inxmail Professional generates the a tag along with the attributes (href, further parameters) and link text automatically.
In some cases, it can be preferable to set the a tag yourself, for example, if an image rather than a link text is to be used.
You can simply set the [%url…] command in the href attribute of the a tag; here, Inxmail Professional will generate a URL for a text and image link.
Note: In this scenario, the Link text and HTML parameters arguments are ineffective in the URL command. Therefore, set the link text and optional parameters as follows:
<a href="[%url:unique-count(action!1); "https://www.inxmail.de"; ; ; "Test Link"]" target="_blank">This is a link text.</a>
or
<a href="[%url:unique-count(action!1); "https://www.inxmail.de"; ; ; "test link"]" target="_blank"><img src="https://www.example.com/image.png" /></a>
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