Set-up single-opt-out or confirmed-opt-out

Step by step

To set the single opt-out or confirmed opt-out unsubscribe procedure, proceed as follows:

In the Settings for unsubscription section, select Single/Confirmed opt-out (simple unsubscription).

Specify the following in the Settings for single/confirmed opt-out section:

Field	Description
Send farewell mailings	If this check box is selected, Inxmail Professional will send a farewell mailing to the recipient following successful unsubscription. Click the (Select mailing) button to select the farewell mailing to be sent. Please note that this mailing must have been approved (Subscribe and unsubscribe mailings). The following options are available via the (Mailing options) button: Open selected mailing as read-only Copy and edit selected mailing Create new mailing ( Creating and editing unsubscribe mailings on the Cancel subscription tab )
Delete recipient from system if the recipient is not subscribed to another list	If this check box is selected, Inxmail Professional will delete the recipient's data after successful unsubscription, provided the recipient is not subscribed to any other mailing lists.
Command for unsubscription by email	The (Edit) button allows you to change the command that is required for unsubscription by email (Mailing list subscription and unsubscription by email).

Field

Description

Send farewell mailings

If this check box is selected, Inxmail Professional will send a farewell mailing to the recipient following successful unsubscription. Click the (Select mailing) button to select the farewell mailing to be sent. Please note that this mailing must have been approved (Subscribe and unsubscribe mailings).

The following options are available via the (Mailing options) button:

Open selected mailing as read-only

Copy and edit selected mailing

Create new mailing
( Creating and editing unsubscribe mailings on the Cancel subscription tab )

Delete recipient from system if the recipient is not subscribed to another list

If this check box is selected, Inxmail Professional will delete the recipient's data after successful unsubscription, provided the recipient is not subscribed to any other mailing lists.

Command for unsubscription by email

The (Edit) button allows you to change the command that is required for unsubscription by email (Mailing list subscription and unsubscription by email).

In the Predefine unsubscribe link section, specify whether you want to predefine an unsubscribe link that you can subsequently use for all mailings in the mailing list:

You can use the predefined unsubscribe link for a mailing simply by selecting it when you insert an unsubscribe link in your mailing (Using unsubscribe links).

Alternatively, you can always choose not to use the predefined unsubscribe link and instead create an individual unsubscribe link (Using unsubscribe links).

No predefined unsubscribe link: Select this option if you do not want to predefine an unsubscribe link.
Unsubscribe link immediately starts the unsubscription process: Select this option to predefine an unsubscribe link that immediately starts the unsubscribe procedure that has been set up.

Click the (Edit) button to define the unsubscribe link.

Specify the following in the dialog box for the predefined unsubscribe link:
- Link address, that is, the URL of the landing page to which the unsubscribe link points
- (Optional) link text, that is, the text displayed as the ‘unsubscribe link’ in the (HTML) mailing
  
  Note: In text mailings, this link text is displayed in front of the link address.
- (Optional) name in the report, that is, information on the unsubscribe link can be found under this name in the respective reports
- (Optional) options: You can use HTML parameters, for example, to format your unsubscribe link (Specifying options (HTML parameters) for a link (optional)).
Unsubscribe link first accesses an unsubscription confirmation web page: Select this option if you want the unsubscribe link to first take the recipient to a (JSP) unsubscription confirmation web page (for example, for the confirmed opt-out unsubscribe procedure).

The previously set up unsubscribe procedure is not started until the recipient has confirmed their unsubscription on the unsubscription confirmation web page.

Click the (Edit) button to define the unsubscribe link.

Only select this option if your unsubscribe pages contain a (JSP) unsubscription confirmation web page (including a ‘confirm unsubscribe’ link) (Unsubscribe procedures).

In this case, you must specify the unsubscription confirmation web page under Link address in the dialog box. To specify a JSP web page created in Inxmail Professional as the unsubscription confirmation web page (JSP templates ‘Cancel subscription’ and ‘Confirm unsubscribe’), select it using the (Select JSP web page) button.

To ensure that Inxmail Professional automatically sends notifications to a particular email address when a recipient unsubscribes from the mailing list, specify the following in the Notification of unsubscription section:

Select the Notifications on unsubscription check box.
Enter the email address to which the notifications are to be sent in the to email address field.

Save your entries.

You have now activated and set up the single or confirmed opt-out unsubscribe procedure for the mailing list.

You must also create the unsubscription web pages required for the single or confirmed opt-out unsubscribe procedure, Overview: Subscribe and unsubscribe procedures.