We recommend using the following subscribe and unsubscribe procedures as they offer increased protection against the misuse of data.
- Confirmed opt-in or double opt-in subscription
- Single opt-out or confirmed opt-out unsubscription
We do notrecommend using the double opt-out unsubscribe procedure, since this method has many intermediate steps and therefore makes unsubscription more difficult.
It is important that you always let your recipients know what the next step involves (for example, on landing pages or in confirmation mailings).
Try not to make your subscription and unsubscription processes too complicated, otherwise you may lose prospective subscribers.
Inxmail Professional:
2 possible use cases
Depending on your contract, you might use Inxmail Professional in different ways:
Learn more
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As part of the Inxmail platform: You use newsletters & campaigns as your main tool for creating and sending newsletters. Inxmail Professional only serves as a recipient database and configuration tool in the background.
We are constantly expanding the functionality of “Newsletters & Campaigns”. Check out newsletters & campaigns section to find out if the feature you are looking for might already be available there.
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Full scope: You use the legacy tool Inxmail Professional as your main tool for creating and sending newsletters.
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