Parameter

To ensure that the subscription of recipients can be carried out successfully, you need to enter the respective values for the following parameters in your HTML subscription form:

"INXMAIL_SUBSCRIPTION", INXMAIL_HTTP_REDIRECT", "INXMAIL_HTTP_REDIRECT_ERROR", > "INXMAIL_CHARSET" und "INXMAIL_TRACKINGPERMISSION"

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<input type="hidden" name="INXMAIL_SUBSCRIPTION" value="[list name]"/>
<input type="hidden" name="INXMAIL_HTTP_REDIRECT" value="[URL for landing page "Success"]"/>
<input type="hidden" name="INXMAIL_HTTP_REDIRECT_ERROR" value="[URL for landing page "Error"]"/>
<input type="hidden" name="INXMAIL_CHARSET" value="UTF-8"/>
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<label>
    <input type="checkbox" name="INXMAIL_TRACKINGPERMISSION">
    Yes, I agree that my personal using behaviour in this newsletter is seized and evaluated, so that the contents can be better aligned to my personal interests. Via a link in the newsletter I can deactivate this function at any time.<br>
</label>

Explanation of the parameters

 

Parameter

Meaning/Value

65

INXMAIL_SUBSCRIPTION

This parameter controls the subscription to a mailing list

Value (value): Enter the name of the mailing list to which the recipient is to be subscribed.

66

INXMAIL_HTTP_REDIRECT

This parameter controls the redirection to a ‘success page’

Value (value): Enter the URL to the Web page to which the individual is redirected after the subscription process has been successfully initiated.

Note: You need to enter the domain of the Web page in the Properties agent in the Advanced properties under

Configure Google reCAPTCHA (HTML subscription form). Detailed information can be found in the section Advanced properties.

67

INXMAIL_HTTP_REDIRECT_ERROR

This parameter controls the redirection to an ‘error page’

Value (value): Enter the URL to the Web page to which the individual is redirected after the subscription process has been unsuccessfully initiated.

68

INXMAIL_CHARSET

This parameter controls the character set of the form

Value (value): This parameter must be set to the same value as the encoding of the Web page in which the form is integrated. If you do not define the parameter in your HTML document, the subscription and unsubscription data is transferred in the encoding for the operating system of the Web server on which the HTML form resides. To ensure that your data is correctly passed to Inxmail Professional, you must specify the respective value for the parameter.

86

GDPR

INXMAIL_TRACKINGPERMISSION

The ‘INXMAIL_TRACKINGPERMISSION’ parameter allows you to obtain the consent of your recipients to person-based tracking via your HTML form.

As in the case of the dynamic ‘Subscription’ Web page (Adding the ‘Tracking permission’ element), you can obtain consent via a check box (explicit consent) and through newsletter subscription (implicit consent).

Value: The ‘INXMAIL_TRACKINGPERMISSION’ parameter does not expect a value. (If you specify a value, Inxmail Professional will ignore it.) When the ‘INXMAIL_TRACKINGPERMISSION’ parameter is passed to Inxmail Professional, this is always interpreted as ‘true’ by Inxmail Professional. When the ‘INXMAIL_TRACKINGPERMISSION’ parameter is not passed to Inxmail Professional, this is interpreted as ‘false’ by Inxmail Professional.

Explicit consent

The ‘INXMAIL_TRACKINGPERMISSION’ parameter is passed to Inxmail Professional when the recipient selects the check box in the HTML form. Once the parameter is passed, Inxmail Professional interprets that consent has been granted. The value in the Tracking Permission column in the recipient table is set to Yes for the respective recipient.

The ‘INXMAIL_TRACKINGPERMISSION’ parameter is not passed to Inxmail Professional if the recipient does not select the check box in the HTML form. When the parameter is not passed, Inxmail Professional interprets that consent has not been granted. The value in the Tracking Permission column in the recipient table is set to

No for the respective recipient.

Implicit consent

In the case of implicit consent, consent to person-based tracking is granted on subscription to the newsletter. You can implement this via your HTML form by passing the ‘INXMAIL_TRACKINGPERMISSION’ parameter to Inxmail Professional. To do this, replace type="checkbox" with type="hidden".

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<input type="hidden" name="INXMAIL_TRACKINGPERMISSION"/> 

Once the ‘INXMAIL_TRACKINGPERMISSION’ parameter is passed, Inxmail Professional always interprets that consent has been granted. Here, it does not matter whether or not you assign a value to the ‘INXMAIL_TRACKINGPERMISSION’ parameter, as Inxmail Professional ignores these assigned values.

Detailed information on person-based tracking in Inxmail Professional can be found in the following section, for example: Tracking Permission in Inxmail ProfessionalTracking Permission in Inxmail Professional.