Create dynamic content: Data & fallback (Editing)

Create dynamic content: In steps 2 and 3, you select your data source and attributes or feed settings as well as fallback options.

Step by step

  1. Data source

    Select a data source or create a new data source. You will only be able to see data sources that have been approved and match your content type.

    If your data source isn't available, it could be because:

    • Feed or non-personalized content ("Custom"): You specified an ID for personalization when setting up your data source. This data source does not match feeds or other non-personalized content configurations and is therefore not available for selection for these content types.

    • Shopping cart abandonment and product recommendations: The ID for personalization is missing.

    • Status: Your data source is still in "Draft" status and has not yet been approved.

    Any questions? If you have any further questions, get in touch your Inxmail representative or .

  2. Attribute vs. feed article

    Depending on your content type, you can work with personalized article data (based on attributes). Or you can work with (non-personalized) feeds.

    Specify which attributes you want to use as specific product data for each recipient.

    Specify attributes that contain product data. The order of your specification determines the order in which the attributes will be processed. As soon as all placeholders in your container have been filled, the remaining product data will be discarded.

    You can store a maximum of 15 attributes.

    • Sort: Activate this button if you want to sort your feed articles according to a value in your data source, e.g. creation date, priority, etc. Use the placeholders from your data source for sorting.

    • Maximum number: Enter a value between 1 and 25 to limit the number of feed articles. We recommend that you use a maximum of 10 feed articles so that your email will not become too large and incur additional costs.

      Want more? Contact your Inxmail representative or if you want to use more than 25 feed articles.

    See below, which content types work with attributes and which work with feed articles.

    Content type

    Attributes

    Feed article

    Shopping cart abandonment

    Product recommendation

    Feed

    Custom (personalized)

    Custom (not personalized)

  3. Click Next.

  4. Fallback

    Sometimes your dynamic content cannot be displayed, e.g. because a product is not in stock or because an attribute is missing for your current recipient.

    You have different fallback options depending on your content type:

    • Mailing will not be sent: The current recipient will not receive a mailing.

    • Container will be hidden: The affected container will not be displayed for the current recipient. They will still receive your mailing.

    • Fallback product: Enter up to 15 fallback products via product ID in case your preferred product cannot be displayed. Use the fallback products from your data source.

    See below, which fallback options are available for which content types:

    Check and change the default fallback option if necessary.

    Content type

    Mailing will not be sent

    Container will be hidden

    Fallback product can be used

    Shopping cart abandonment

    Product recommendation

    Feed

    Custom (personalized)

    Custom (not personalized)

  5. Click Next.

  • You have selected your data source, including attribute and feed settings, and defined a fallback logic.

Next step