Standard settings for campaign activities and campaign reactions

Under Standard settings for campaign activities and Standard settings for campaign reactions, you create the central presettings for all campaign activities. Whether you wish to apply or overwrite the global presettings can be decided at the level of the campaign activity.

Specify your settings in the fields.

Table – Field descriptions for ‘Standard settings for campaign activities’

Field	Description
Sender and reply address
Sender address	Specify the sender email address to be used for the mailing.
Sender name	Specify the sender name that the mailing is to contain.
Reply address	Specify the email address to which any replies to the mailing should be sent.
Reply-to name	Specify the reply-to name to which any replies to the mailing should be sent.
Automatic recipient transfer
Activate automatic transfer?	Specify whether recipients are to be transferred automatically from Microsoft Dynamics to Inxmail Professional.
Email activities
Create email activity	Use the Create E-mail Activity drop-down list to select if the mailing should be saved as email activity in Microsoft Dynamics (see Email activities). You can select the following:
	None	The mailing dispatch is not saved as an email activity.
	Subject	The subject of the campaign activity is saved as the email activity for each recipient to whom the mailing is sent.
	Complete	The subject of the campaign activity is saved as the email activity for each recipient to whom the mailing is sent. The sent mailing is also saved. However, only the impersonal form of the mailing is saved (for example, instead of the personalised form of address, only ‘Dear Reader’ will be saved).
Subscriptions from Inxmail Professional
Generate leads	You can use the campaign activity to generate new leads when recipients subscribe to the Inxmail Professional mailing list. To do so, select the value Yes (see New leads). Note: We recommend creating a separate campaign activity used only for this purpose when generating leads. The campaign activity should not be additionally used to send a mailing.

Table – Field descriptions for ‘Standard settings for campaign reactions’

Field	Description
Create reactions for	Use the check boxes to select when a campaign reaction is to be created (see Email activities). You can select the following:
	Openings	A campaign reaction is created if the recipient opens the mailing.
	Clicks	A campaign reaction is created if the recipient clicks a unique-count link in the mailing.
	Subscriptions	A campaign reaction is created if a recipient subscribes to the mailing list in Inxmail Professional.
	Unsubscriptions	A campaign reaction is created if a recipient unsubscribes from the mailing list in Inxmail Professional.
	Bounces	A campaign reaction is created if a bounce occurs.
Close reactions on creation for	You can automatically close campaign reactions to avoid performance problems. Note: We recommend closing campaign reactions for clicks and opens immediately after creation. You can leave campaign reactions for subscriptions, unsubscriptions and bounces open for possible follow-up actions. Use the check boxes to select which campaign reactions are to be closed immediately after creation. You can select the following:
	Openings	Campaign reactions for opens are closed immediately after their creation.
	Clicks	Campaign reactions for clicks are closed immediately after their creation.
	Subscriptions	Campaign reactions for subscriptions are closed immediately after their creation.
	Unsubscriptions	Campaign reactions for unsubscriptions are closed immediately after their creation.
	Bounces	Campaign reactions for bounces are closed immediately after their creation.