Use coupon codes once or several times

Note: The functionality described here is available for version 3.0.10 of the Coupon code plug-in. However, the fields described here may not be displayed to you at this time. If this is the case, contact your Inxmail contact person at for more information.

From version 3.0.10, you can specify for coupon code campaigns and barcode campaigns (CSV) whether a recipient should receive the same coupon or a new coupon each time if they are contacted several times as part of a campaign. If the recipient is to receive a new coupon, you can also indicate when this should happen.

This functionality is set up via the Should a recipient receive a new coupon each time if they are contacted several times as part of this campaign? and When should a recipient be able to receive a new coupon at the earliest? fields that are displayed when a coupon code campaign and barcode campaign (CSV) is created.

(For more information on creating coupon code campaigns and barcode campaigns (CSV), see sections Create coupon code campaign and Create barcode campaign (CSV).)

The following examples illustrate different use cases for sending new coupons each time and for resending a coupon that has already been sent.

Examples of when a new coupon is sent each time

Birthday mailing

You send birthday mailings to your recipients. You want your recipients to receive a new (different) coupon each year.

Settings

Should a recipient receive a new coupon each time if they are contacted several times as part of this campaign?

Yes

When should a recipient be able to receive a new coupon at the earliest?

With each sending

 

Bonus campaign

You have sent coupons to your recipients in a newsletter. In an additional bonus campaign, you send a newsletter to those recipients who clicked a specific image in the first newsletter. This second newsletter contains another coupon that differs from the coupon in the first newsletter.

Settings

Should a recipient receive a new coupon each time if they are contacted several times as part of this campaign?

Yes

When should a recipient be able to receive a new coupon at the earliest?

With each sending

 

Resubscription

You give a coupon to ‘new subscribers’. In other words, if a recipient subscribes to your newsletter, they receive a coupon. However, you would like to prevent people from subscribing repeatedly within a short period in order to collect coupons.

Settings

Should a recipient receive a new coupon each time if they are contacted several times as part of this campaign?

Yes

When should a recipient be able to receive a new coupon at the earliest?

After a week

 

Examples of when the same coupon is sent

Follow-up campaign

You have sent coupons to your recipients in a newsletter. In a follow-up campaign, you send a newsletter to those recipients who did not open the first newsletter. The follow-up campaign should not contain any new coupons.

Settings

Should a recipient receive a new coupon each time if they are contacted several times as part of this campaign?

No