Overview
You can generate subsets of recipients if you choose not to send your mailings to all the recipients in your mailing lists. This is achieved by creating target groups in Inxmail Professional that limit the recipients according to criteria you have specified (for example, according to place of residence, gender or areas of interest).
Existing target groups can be found (always on the tab where you created the target group, for example, on the mailing list tab) in the table in the
Target groups agent.
To create a new target group, you need to perform the following steps:
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Creating a new target group
The first step is to create the target group from scratch. You can create a target group that can be used to send mailings for a specific mailing list only or you can create one that is used globally to send mailings for all your mailing lists.
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Adding a condition
When you initially create your target group, it contains all the recipients. You can then use conditions to generate a specific subset of recipients from the target group.
Related topics
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For more information on working with target groups, see our Smart Guide "Working with target groups".
- Mailings (recipient)
- Creating personalised texts (for target groups)
Inxmail Professional:
2 possible use cases
Depending on your contract, you might use Inxmail Professional in different ways:
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As part of the Inxmail platform: You use newsletters & campaigns as your main tool for creating and sending newsletters. Inxmail Professional only serves as a recipient database and configuration tool in the background.
We are constantly expanding the functionality of “Newsletters & Campaigns”. Check out newsletters & campaigns section to find out if the feature you are looking for might already be available there.
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Full scope: You use the legacy tool Inxmail Professional as your main tool for creating and sending newsletters.
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