Overview

You can generate subsets of recipients if you choose not to send your mailings to all the recipients in your mailing lists. This is achieved by creating target groups in Inxmail Professional that limit the recipients according to criteria you have specified (for example, according to place of residence, gender or areas of interest).

Existing target groups can be found (always on the tab where you created the target group, for example, on the mailing list tab) in the table in the Target groups agent.

To create a new target group, you need to perform the following steps:

  • Creating a new target group

    The first step is to create the target group from scratch. You can create a target group that can be used to send mailings for a specific mailing list only or you can create one that is used globally to send mailings for all your mailing lists.

  • Adding a condition

    When you initially create your target group, it contains all the recipients. You can then use conditions to generate a specific subset of recipients from the target group.

Related topics