Creating personalised texts (for target groups)
In Inxmail Professional, you can insert conditional text (for example, a specific paragraph or sentence) which recipients will only see if the condition applies (for example, the form of address displayed for all female recipients may be ‘Dear Ms’, while for all male recipients it is ‘Dear Mr’). This allows you to change the appearance of a mailing for each recipient.
The following steps may be necessary to create conditional text:
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Add conditions (if/elseif/else)
You can integrate conditional text by inserting (conditional) commands. During mailing dispatch, these conditions control whether, and if so, which text is inserted for the current recipient.
- Extending existing conditions (and/or)
- Insert system data / commands