Creating personalised texts (for target groups)
In Inxmail Professional, you can insert conditional text (for example, a specific paragraph or sentence) which recipients will only see if the condition applies (for example, the form of address displayed for all female recipients may be ‘Dear Ms’, while for all male recipients it is ‘Dear Mr’). This allows you to change the appearance of a mailing for each recipient.
The following steps may be necessary to create conditional text:
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Add conditions (if/elseif/else)
You can integrate conditional text by inserting (conditional) commands. During mailing dispatch, these conditions control whether, and if so, which text is inserted for the current recipient.
- Extending existing conditions (and/or)
- Insert system data / commands
Inxmail Professional:
2 possible use cases
Depending on your contract, you might use Inxmail Professional in different ways:
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As part of the Inxmail platform: You use newsletters & campaigns as your main tool for creating and sending newsletters. Inxmail Professional only serves as a recipient database and configuration tool in the background.
We are constantly expanding the functionality of “Newsletters & Campaigns”. Check out newsletters & campaigns section to find out if the feature you are looking for might already be available there.
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Full scope: You use the legacy tool Inxmail Professional as your main tool for creating and sending newsletters.
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