Click map

Go to the “Click map” navigation item in order to see which links in your mailing have been clicked most frequently.

Step by step

1. Open the "Click map" navigation item.

2. Select a list, a mailing and (optionally) a test profile whose performance you would like to view.

3. In the middle, you'll see your mailing with all links and their click counts.

4. On the left, choose between:

   • Unique clicks: Number of recipients who clicked on the tracked link at least once

   • All clicks: Total number of clicks on the tracked link, including multiple clicks by the same person

5. Use the slider to adjust the visibility of your mailing — either lighten or darken it.

6. On the right, you'll see your mailing KPIs and click statistics.

   Mailing KPIs in detail

   Key figure	Description
   Sent	Dispatch date and time
   Click rate (CTOR)	Number of unique clicks in relation to the number of mailings opened
   All clicks	Total number of clicks of the tracked link, including multiple clicks
   More details Click “More details” to see additional KPIs:
   Number of recipients	Number of recipients in your list
   Successful deliveries	Number of recipients who actually received the mailing (excluding delivery errors such as hard bounces)
   Openings	Number of recipients who opened the email / net number of recipients
   Unique clicks	Number of recipients who have clicked the tracked link at least once

   You can sort the clicks by:

   • Order in the email

   • Most clicked

   • Least clicked

• You have opened and viewed the click map for your mailing.