Defining target groups on the basis of event data

The following step-by-step instructions describe, by way of example, how to create target groups that differ with respect to the language of the recipients.

Step by step

To define target groups and assign mailings to them, proceed as follows:

In the selection bar, click the event for which you would like to define target groups.
The currently active workflow of the event is displayed.
Click Edit workflow.
You will be directed to the workflow editor.
Click the connecting arrow at the place where you would like to define a target group.
The Add item dialog box is displayed.
Select the Apply filter element type.
The Apply filter dialog box is displayed.
Use the Condition for list box to select the event data field that defines the language of the recipient.
Click the button.
A new group has been created.
In the Value equals field beneath Group A and Group B, enter the respective value for the desired language.
Click Apply.
You return to the workflow editor.
Click the connecting arrow beneath the first target group element.
The Add item dialog box is displayed.
Select the Send mailing element type.
The Send mailing dialog box is displayed.
Select the desired mailing.
Select the desired mailing for each of the other target groups.
Click Activate.
A confirmation dialog box appears.
Click Activate now.
(You can also activate the workflow at a scheduled time. See the Activating the workflow section.)
You return to the Workflow tab.

You have defined target groups and assigned mailings to them.

Additional information

Note that the values you enter in the Value equals field must be written in exactly the same way as in the source system.

You can leave the Value equals field empty. All recipients for whom the corresponding field in the source system contains no value will then be included in the target group.