Part 5: Setting up workflows in Inxmail Commerce

Transactional emails must be integrated into a workflow before they can be sent by Inxmail Commerce. At the same time, the workflow offers plenty of ways to control the sending of emails, especially if you are integrating multiple mailings into a workflow. In addition, the most important key figures for the sending of emails are displayed in the workflow.

Controlling the sending time

You can use the Wait element to specify that follow-up emails are sent after a certain time period, for example.

Example If the recipient has ordered shoes, you can set the workflow so that a follow-up email with information on shoe care products is sent one month after the shoes have been purchased.

Related topics

• Controlling the sending time

Making sending conditional

You can use the Apply filter element to link the sending of a mailing to conditions.

Example If the order value is greater than EUR 500, a coupon for the next purchase will be integrated into the order confirmation.

Related topics

• Defining target groups on the basis of event data

You can use the Mailing opened element to control the sending of an email so that recipients will only receive it if they have opened another email or have not opened it.

Example If a recipient has not opened an invoice within a certain time period, he/she will receive a reminder email.

Related topics

• Defining target groups for mailings