Tracking permission withdrawal test

Brief description

This test examines whether there is a tracking permission withdrawal link which recipients can use to withdraw their consent to person-based tracking. A tracking permission withdrawal link is a legal requirement if you use person-based tracking.

Prerequisites

The tracking permission withdrawal test will only be carried out if the property Include consent for person-based tracking is assigned the value Include (global settings will be ignored) or the value Apply global settings (include consent) in the advanced properties of the mailing list.

BackgroundGDPR As of 25 May 2018, application of the EU GDPR is mandatory for all EU member states. If you process your recipients’ personal data in your capacity as an email marketer or Inxmail Professional user, you will need to obtain your recipients’ consent to do so. If you send or use several mailing lists, you will need to obtain consent for each of these mailing lists. At the same time, you should provide your recipients with the opportunity to withdraw their consent at any time.

Possible test results

Green = There is a tracking permission withdrawal link
Orange = There is no tracking permission withdrawal link