Store subdomain in the list properties

You need to adjust the properties of your mailing lists in Inxmail Professional so your emails are sent using the subdomain stored in the Brand Identity Protection agent. You need to adjust the list properties in each list if you want the settings from the Brand Identity Protection agent to be active for all lists.

We refer to ‘subdomain’ in this article, because we encourage you to authenticate a subdomain when implementing scenario 1 or scenario 2. If you instead decided to implement scenario 3 with a main domain, then we are referring to your main domain here.

Sender address and reply address

Sender address: Change the sender address in the properties of your mailing lists in Inxmail Professional. The new sender address must be based on the subdomain that you have stored in the Brand Identity Protection agent.

You can change the sender address in the editorial properties of your mailing lists in Inxmail Professional.

It is important that the new sender address is located on your authenticated subdomain. The local part of the email address (the part preceding the @ sign) is flexible. If you authenticate the subdomain subdomain.example.com, you can use the following as the sender address:

  • mail@subdomain.example.com

  • reply@subdomain.example.com

  • john.doe@subdomain.example.com

  • ...

The email addresses do not need to be real, meaning that there does not need to be an actual email account available. Replies sent to this sender address will still arrive because they will be sent to the forwarding address stored in the Brand Identity Protection agent.

It is important that the domain (the part following the @ sign) corresponds to your subdomain. Under this condition, you can also store different sender addresses in different lists and define forwarding exceptions for specific email addresses.

Reply address: We recommend using the same email address for both the sender address and the reply address. It is also possible to use a different reply address, if you prefer. Email service providers still do not take the reply address into account with regard to deliverability.

You can change the reply address in the advanced properties of your mailing lists in Inxmail Professional.

Note: Get in touch with your Inxmail contact person or if you cannot see the advanced properties and need access.

We recommend using the sender address you just configured as the reply address as well. The mailbox for the reply address does not need to be real. Replies sent to this sender address will still arrive because they will be sent to the forwarding address stored in the Brand Identity Protection agent.

Alternatively, you can enter a different reply address, e.g. the forwarding address you have stored in the Agent Brand Identity Protection feature - or a completely different e-mail address.

There are no special requirements for the reply address, because the reply address does not play a role in deliverability. Therefore, it is also not relevant on which domain the reply address is located and whether this domain is stored in the Brand Identity Protection agent or not.

Mailing links

The mailing links also need to be based on your authenticated subdomain in order to achieve full domain alignment. This means:

  • URL for linking web pages
  • URL for tracking links

You do not need to do anything if you have only stored one subdomain in the Brand Identity Protection agent. Inxmail sets up the mailing links for you centrally and for all lists. This setting also applies to future lists that you create.

You will need to do adjust the mailing lists in each list yourself if you have stored more than one subdomain in the Brand Identity Protection agent.

Once you have set up and validated your domain, Inxmail will start to set up full domain alignment for you (including alignment of mailing links). The subdomain for mailing links may take up to two to three working days to activate.

Checking the activation: You can check the status of the activation process by accessing the URL of your subdomain via https (https://subdomain.example.com, for example). If an Inxmail page appears, the website links with SSL certificate are activated for your subdomain.

You can change the sender address in the administrative properties of your mailing lists in Inxmail Professional.

Note: Get in touch with your Inxmail contact person or if you cannot see the administrative properties and need access.

Enter the new mailing links using the following format: https:// + your subdomain.

For example:

  • URL for linking websites:https://subdomain.example.com

  • URL for link tracking:https://subdomain.example.com

Special case in scenario 3: If you specified your own bounce domain in scenario 3, you need to specify your bounce domain instead of the subdomain.

Yes. If you have more than one subdomain in the Brand Identity Protectionagent, you will need to adjust the mailing links for new lists in the future as well.

Important: Before your first live dispatch, use a test mailing to check whether the domain is parsed correctly and that tracking links and linking web pages are working.

Activating the link tracking domain can take up to 3 business days. If you have any questions, contact your Inxmail contact person or .

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