Reports on mailings

These reports analyse the regular dispatch of your mailings.

Note: Email sequence mailings are not included in the reports.

If forwards exist for a mailing, they are likewise included in the reports on mailings:

Forwards sent via the "Send the dispatched mailing" action (Adding actions to the action sequence).
Forwards sent during subscription using the "Send most recently sent mailing in this list to new recipient" function (Subscription setup).

You can generate the following reports on mailings:

Report	Open from	Description
Important key figures	Reports – Mailing reports Sending overview Mailings agent Analysis WS	This report summarises all the important key figures for a mailing. It shows you how successfully your mailing was received by your recipients. We recommend taking a regular look at this report.
Visual link analysis	Reports – Mailing reports Sending overview Mailings agent Analysis WS	This report graphically displays the links that recipients clicked (how often).
Link analysis	Reports – Mailing reports Analysis WS	This report shows the number of clicks of a link within a particular time period.
Clicks per link	Reports – Mailing reports	This report shows the number of clicks for each link.
Clicks per day and hour	Reports – Mailing reports	This report shows the number of clicks of a link for the weekday or time of day.
Email clients used	Reports – Mailing reports	This report shows you which email clients your recipients use to open a particular mailing. This information is very useful as it points out which email clients you should optimise your mailing for. This report identifies which email clients were used based on graphic call-ups: The email client can be determined if a recipient opens a mailing and (at least) one image is loaded. The email client cannot be determined if a mailing does not contain any images or images are blocked in the mailing. A maximum of one opening is counted per email client for each recipient. To ensure that this report can be generated graphically, your mailing must contain at least one image that is loaded when the mailing is opened.
Target group comparison	Reports – Mailing reports	This report shows you how often which target group clicked which link. You can select any number of links and target groups.
Mailing comparison	Reports – Mailing reports	This report compares all the important key figures (mailing size, sending information, open rate, click rate, reaction rate, etc.) of two or more mailings. You can generate the report for mailings in a single list or for mailings from different lists.