Structure of the list-unsubscribe header

The list-unsubscribe header must typically contain the following details:

  • System in which the unsubscription of recipients is performed.
  • Command for performing the unsubscription
  • Recipient to be unsubscribed.
  • Mailing list from which the recipient is to be unsubscribed.
  • Optionally, the List-Unsubscribe header can contain other commands such as column names.

The result is as follows for both unsubscription types:

HTTP unsubscribe link

Specification

Explanation

System

URL of the system in which you unsubscribe recipients.

Command

unsubscribe

Recipient

Email address of the recipient (to be unsubscribed).

Mailing list

Mailing list from which the recipient is to be unsubscribed.

Example

Copy
https://ww w.company.example.com/ unsubscribe?email=max.mustermann@gmail.com&list=Autumn campaign

You will find detailed information on the syntax in the section Syntax for creating the list-unsubscribe header.

Note: The one-click list-unsubscribe entry in the email header is set automatically. You do not need to adapt it.

Unsubscribe mail – mailto link

Specification

Explanation

System

Email address of the email recipient server

Command

unsubscribe – Specify the unsubscribe command as the subject.

Recipient

Email address of the recipient (to be unsubscribed).

The email address must be specified in the email body together with the column name that contains the email address. Enter the email address in the following format: unsubscribe@example.com.

Mailing list

Mailing list from which the recipient is to be unsubscribed.

Example

Copy
mailto:inbox@company.example.com?subject=unsubscribe&body=email%3Dmax.mustermann@gmail.com%0Alist%3DAutumn campaign

You will find detailed information on the syntax in the section Syntax for creating the list-unsubscribe header.