Structure of the list-unsubscribe header

The list-unsubscribe header must typically contain the following details:

System in which the unsubscription of recipients is performed.
Command for performing the unsubscription
Recipient to be unsubscribed.
Mailing list from which the recipient is to be unsubscribed.
Optionally, the List-Unsubscribe header can contain other commands such as column names.

The result is as follows for both unsubscription types:

HTTP unsubscribe link

Specification	Explanation
System	URL of the system in which you unsubscribe recipients.
Command	unsubscribe
Recipient	Email address of the recipient (to be unsubscribed).
Mailing list	Mailing list from which the recipient is to be unsubscribed.

Example

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https://ww w.company.example.com/ unsubscribe?email=max.mustermann@gmail.com&list=Autumn campaign

You will find detailed information on the syntax in the section Syntax for creating the list-unsubscribe header.

Note: The one-click list-unsubscribe entry in the email header is set automatically. You do not need to adapt it.

Unsubscribe mail – mailto link

Specification	Explanation
System	Email address of the email recipient server
Command	unsubscribe – Specify the unsubscribe command as the subject.
Recipient	Email address of the recipient (to be unsubscribed). The email address must be specified in the email body together with the column name that contains the email address. Enter the email address in the following format: unsubscribe@example.com.
Mailing list	Mailing list from which the recipient is to be unsubscribed.

Example

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mailto:inbox@company.example.com?subject=unsubscribe&body=email%3Dmax.mustermann@gmail.com%0Alist%3DAutumn campaign

You will find detailed information on the syntax in the section Syntax for creating the list-unsubscribe header.