A/B reports

In the "A/B reports" navigation item, you can see the most important statistics on your A/B workflows at a glance.

Step by step

  1. Open the "A/B reports" navigation item in the "Reporting" section.

  2. Select an A/B workflow whose performance you would like to view.

  3. The tiles give you a quick overview of the winners and losers of your A/B test:

    • Winning mailing (highest opening rate)
    • Most clicks
    • Worst mailing (lowest opening rate)
    • Most unsubscribes

  4. You can see additional KPIs in the charts and in the table view.

    • Openings

    • Clicks

    • Recipients

    • Unsubscribes

    • Bounces

    • Deliveries

    • Clicks per hour after dispatch (per mailing)

  • You have viewed the performance data for an A/B workflow.