Inserting the target group ‘Clicked a link’

You can use the Clicked a link? control element to configure a workflow in such a way that recipients who have clicked on any link in a mailing pass through another branch of the workflow from those recipients who have not done this.

Using the Clicked a link? control element you can, among other things, determine with certainty, whether an email has been opened. This enables you to make further passage through a particular workflow branch dependent on opening a particular email.

(Using the Mailing opened? control element (see above) the opening of an email cannot be determined with certainty if the recipient has suppressed images in their email program.)

Prerequisites

Link tracking So that Inxmail Commerce can determine clicks on a link, tracking must be active for the links in the mailing.

Detailed information can be found in the section Inserting links.

Person-based tracking To be able to use the Clicked a link? control element, or the Clicked specific link? control element either person-based tracking must be activated for your workspace or permission-based tracking must be activated for the particular event. (If necessary, please contact your account administrator to activate person-based or permission-based tracking.)

Detailed information can be found in the section Setting up anonymised or person-based tracking.

Step by step

To use the Clicked a link? control element in a workflow, proceed as follows:

  1. In the selection bar, click the event in which you would like to use the Clicked a link? would like to use the Clicked a link? control element.

    The currently active workflow of the event is displayed.

  2. Click Edit workflow.

    You will be directed to the workflow editor.

  3. Click the connecting arrow at the place where you would like to insert the Clicked a link? control element.

    Note: The elements Clicked a link? and Clicked specific link? can only be inserted into the workflow after a Wait element.

    Only clicks in the period you defined in the Wait element directly in front of the Clicked a link? or Clicked specific link element are evaluated.

    The Add item dialog box is displayed.

    4. Note: The Clicked a link? control element is only displayed if person-based tracking is activated for your workspace or permission-based tracking is activated for the particular event.
  4. Select the Clicked a link? element type.

    You return to the workflow editor.

    (The screenshot shows the workflow editor for an event where permission-based tracking is activated.)

    The control element has been inserted in the workflow editor.

    The mailing’s internal name (from the mailing settings) is displayed in the title bar of the control element.

  • You have inserted the Clicked a link? control element into a workflow.

Your next steps

Add the required elements to the individual branches of the workflow. In the screenshot shown below, three different emails are sent.