Setting up Web tracking

The Web tracking main element is used in conjunction with web analytics tools, such as Google Analytics or econda web analytics, for example. In order to generate analyses, web analytics tools need to be provided with specific tracking parameters, which must be appended to the tracked links in the mailing.

You can use the Web tracking main element to store the individual parameters for the respective web analytics tool. The Advanced Template then automatically generates the links along with the associated parameters.

The tracking parameters for the following web analytics tools are already set up in the Advanced Template:

• Google Analytics
• etracker
• econda Web Analytics (standard and for Websale)

For all other web analytics tools, you can enter the parameters freely in the corresponding fields.

Step by step

To insert tracking parameters into the Inxmail Professional Advanced Template, proceed as follows:

1. Open the appropriate mailing in the Editing workflow step.
2. Click the (Add element) button in the Web tracking main element.
3. Add the Tracking container element.

4. Click (Fill element) in the Tracking container element.

   

   The Fill in element dialog box is displayed.

   

5. Select the desired web analytics tool.

6. Confirm your entries by clicking OK.

   The Tracking parameters are displayed for the selected web analytics tool.

   

• You have successfully inserted tracking parameters in the Inxmail Professional Advanced Template.

  All links in the mailing are automatically provided with the appropriate tracking parameters.

You can manually change the Tracking parameters, add Tracking parameters or delete them if necessary.

Note: The [Link-Name] parameter is replaced by the respective values in the Name in the report field when the mailing is generated. Generally speaking, this parameter should not be overwritten, as this can result in all links receiving the same name and tracking for individual links will no longer be possible.