URL encoding

Both the HTTP unsubscription link

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https://ww w.company.example.com/ unsubscribe?email=max.mustermann@gmail.com&list=Autumn campaign

and the mailto link

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mailto:inbox@company.example.com?subject=unsubscribe&body=email%3Dmax.mustermann@gmail.com%0Alist%3DAutumn campaign

contain characters that follow URL encoding These are marked greenin the examples.

Character

Explanation

?

The question mark introduces the data part (query string) of the URL or the mailto link.

=

The equals sign is entered between a parameter and its value.

&

The & sign is used as a separator between “Parameter=Value” elements in the data part.

%3D

This character sequence is the same as the equals sign.

%0A

This character sequence is the same as the newline sign.

For further information on URL encoding see the following link: