Scenario 2 – GDPR compliance through anonymised data

The provisions of the GDPR apply to you. In addition, you store and process personal data obtained through tracking. However, it is sufficient if this data is available in anonymised form.

Scenario 2

Consent for person-based tracking

Do not obtain the recipients’ consent.

 

Checklist

Enable inclusion of consent for person-based tracking

In the advanced properties of the mailing list, select the value Include (global settings will be ignored) for the Include consent for person-based tracking property.

(You can also apply the global settings if the Include consent for person-based tracking advanced property is enabled.)

Details

Do not obtain consent for person-based tracking

Do not obtain consent for person-based tracking from your recipients.

In other words, leave the values in the Tracking permission recipient column at No. This corresponds to the default setting.

 

Additional information

As a result of performing the above measures or settings, all data obtained through personalised tracking is anonymised. You can then continue to work in the usual way. You can continue to use unique count links to obtain personal data, for example, as the personal data is automatically anonymised in Scenario 2.