Scenario 2 – GDPR compliance through anonymised data
The provisions of the GDPR apply to you. In addition, you store and process personal data obtained through tracking. However, it is sufficient if this data is available in anonymised form.
Scenario 2 | |
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Consent for person-based tracking |
Do not obtain the recipients’ consent. |
Additional information
As a result of performing the above measures or settings, all data obtained through personalised tracking is anonymised. You can then continue to work in the usual way. You can continue to use unique count links to obtain personal data, for example, as the personal data is automatically anonymised in Scenario 2.