Scenario 2 – GDPR compliance through anonymised data
The provisions of the GDPR apply to you. In addition, you store and process personal data obtained through tracking. However, it is sufficient if this data is available in anonymised form.
| Scenario 2 | |
|---|---|
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Consent for person-based tracking |
Do not obtain the recipients’ consent. |
Additional information
As a result of performing the above measures or settings, all data obtained through personalised tracking is anonymised. You can then continue to work in the usual way. You can continue to use unique count links to obtain personal data, for example, as the personal data is automatically anonymised in Scenario 2.
Inxmail Professional:
2 possible use cases
Depending on your contract, you might use Inxmail Professional in different ways:
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As part of the Inxmail platform: You use newsletters & campaigns as your main tool for creating and sending newsletters. Inxmail Professional only serves as a recipient database and configuration tool in the background.
We are constantly expanding the functionality of “Newsletters & Campaigns”. Check out newsletters & campaigns section to find out if the feature you are looking for might already be available there.
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Full scope: You use the legacy tool Inxmail Professional as your main tool for creating and sending newsletters.
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