Elements that are legally mandatory in HTML subscription forms

To ensure compliance with legal requirements, you must observe the following when creating your form:

  1. The email address is the only mandatory field.
  2. Mandatory fields are marked as such.
  3. There is a description of what happens with the data.
  4. There is a link to the data protection policy.
  5. There is a link to the legal notice.
  6. GDPR If you collect personal data, you must obtain the consent of your recipients.

    • If you decide to use Google reCAPTCHA, you need to inform your (potential) recipients of this. You can do so using the following text, for example:

      In order to ensure sufficient data security when transmitting forms and screens (such as the registration screen for our newsletter), we use the reCAPTCHA service from Google Inc. This service lets us ensure that entries are made by a natural person and not by automated software (bot). When using reCAPTCHA and the built-in Google Fonts, the IP address of the website visitor and possibly other data required by Google for the reCAPTCHA service are transmitted to Google. The Google Inc. Privacy Policy, which differs from our data privacy statement, applies here. Further information on the Google Inc. Privacy Policy is available at https://policies.google.com/privacy or https://www.google.com/intl/en/policies/privacy/.

    • Use Google reCAPTCHA and Friendly Captcha (like all third-party software) only in consultation with your privacy officers to ensure that you comply with current privacy laws.