Useful parameters for the creation of individualised salutation texts

You can use the following Inxmail Professional parameters when creating salutation texts:

Parameter name

Parameter examples

Description

postfix parameter

[First name,postfix( )]

If the ‘First name’ recipient table column contains a value, the content of the brackets will be placed after this value.

If the ‘First name’ recipient table column does not contain a value, the first name will be omitted without leaving a visible gap.

prefix parameter

[First name,prefix( )]

If the ‘First name’ recipient table column contains a value, the content of the brackets will be placed in front of the value.

If the ‘First name’ recipient table column does not contain a value, the first name will be omitted without leaving a visible gap.

default parameter

[Salutation,default(Mr/Ms)]

If the ‘Salutation’ recipient table column does not contain a value (for example, ‘Mr’ or ‘Ms’), the value ‘Mr/Ms’ will be inserted by default.

MUST parameter

[Surname,MUST]

The ‘Surname’ recipient table column must contain a surname, otherwise the mailing will not be sent to the recipient.

firstcap parameter

[Surname,firstcap]

The first letter of the surname will be written in upper case, the remaining letters in lower case.

upper parameter

[Surname,upper]

All letters of the surname will be written in upper case.

lower parameter

[Surname,lower]

All letters of the surname will be written in lower case.

encode parameter

[Surname, encode(ISO-8859-1)]

The surname will be encoded in ISO-8859-1. Special characters

will now be displayed correctly in every email client. (Application: links)

Illustrative example (using ‘Name’ recipient table column):

Parameter used

Display for Name =

mike milleR

Display for Name =

(no name specified)

[Name,firstcap]

Mike Miller

No entry

[Name,upper]

MIKE MILLER

No entry

[Name,lower]

mike miller

No entry

[Name,default(TEXT)]

mike milleR

TEXT

[Name,MUST]

mike milleR

(No email!)

You can also combine parameters.

Enter the following expression, for example:

Copy
[First name,prefix(Hello ),postfix(,), default(Dear Reader,),firstcap]

In the case of a complete recipient record with the first name ‘paul’, the following will appear in the mailing preview: ‘Hello Paul,’. If no first name is present in the recipient record, ‘Dear Reader,’ will appear in the preview.