Useful parameters for the creation of individualised salutation texts
You can use the following Inxmail Professional parameters when creating salutation texts:
Parameter name |
Parameter examples |
Description |
---|---|---|
postfix parameter |
[First name,postfix( )] |
If the ‘First name’ recipient table column contains a value, the content of the brackets will be placed after this value. If the ‘First name’ recipient table column does not contain a value, the first name will be omitted without leaving a visible gap. |
prefix parameter |
[First name,prefix( )] |
If the ‘First name’ recipient table column contains a value, the content of the brackets will be placed in front of the value. If the ‘First name’ recipient table column does not contain a value, the first name will be omitted without leaving a visible gap. |
default parameter |
[Salutation,default(Mr/Ms)] |
If the ‘Salutation’ recipient table column does not contain a value (for example, ‘Mr’ or ‘Ms’), the value ‘Mr/Ms’ will be inserted by default. |
MUST parameter |
[Surname,MUST] |
The ‘Surname’ recipient table column must contain a surname, otherwise the mailing will not be sent to the recipient. |
firstcap parameter |
[Surname,firstcap] |
The first letter of the surname will be written in upper case, the remaining letters in lower case. |
upper parameter |
[Surname,upper] |
All letters of the surname will be written in upper case. |
lower parameter |
[Surname,lower] |
All letters of the surname will be written in lower case. |
encode parameter |
[Surname, encode(ISO-8859-1)] |
The surname will be encoded in ISO-8859-1. Special characters will now be displayed correctly in every email client. (Application: links) |
Illustrative example (using ‘Name’ recipient table column):
Parameter used |
Display for Name = |
Display for Name = |
---|---|---|
[Name,firstcap] |
Mike Miller |
No entry |
[Name,upper] |
MIKE MILLER |
No entry |
[Name,lower] |
mike miller |
No entry |
[Name,default(TEXT)] |
mike milleR |
TEXT |
[Name,MUST] |
mike milleR |
(No email!) |
You can also combine parameters.
Enter the following expression, for example:
[First name,prefix(Hello ),postfix(,), default(Dear Reader,),firstcap]
In the case of a complete recipient record with the first name ‘paul’, the following will appear in the mailing preview: ‘Hello Paul,’. If no first name is present in the recipient record, ‘Dear Reader,’ will appear in the preview.