Double opt-in (subscription to be confirmed by email)
Description of subscribe procedure step |
Necessary settings |
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The interested party enters their subscription data on your web page. |
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A landing page informs the interested party that a confirmation mailing has been sent to them and they must click the link (verify opt-in link) contained in the mailing to complete the subscription process. |
Create a landing page (either manually or using the JSP ‘Subscription’ template in Inxmail Professional, JSP ‘Subscription’ template). |
The interested party clicks the link in the confirmation mailing. |
Customise, approve and activate a confirmation mailing (Displaying, sorting and filtering the subscribe/unsubscribe mailings table). |
A (further) landing page informs the interested party that they have been subscribed. |
Create a landing page (either manually or using the JSP ‘Subscription’ template in Inxmail Professional, JSP ‘Subscription’ template). |
Optional: The interested party receives a welcome mailing containing an unsubscribe link. that they can use to unsubscribe again in case they have subscribed by mistake or have been subscribed by another person. |
Optional: Customise, approve and activate a welcome mailing (Displaying, sorting and filtering the subscribe/unsubscribe mailings table). |
The double subscription confirmation (subscription web page and confirmation mailing) of this double opt-in procedure ensures that data is not misused during the subscription process.
Recipients are only subscribed to a mailing list after they have confirmed their subscription.