Example 6 – Integrating XML with personalisation – recommendations

Details for the example

Data source

XML file; generated by Recommendation Engine

Transformation

Yes

Personalisation/

parameter transfer

Yes

Agent

Content

Time of the update

Sending time

Notes on the example

In this example, XML data generated by the econda Cross Sell recommendation solution is used as the data source. Recipient attributes from Inxmail Professional are transferred to the data source. A query is submitted to the data source, and the personalised recommendations are transferred to Inxmail Professional.

Through the transformation, the XML data is transformed to a DIV container and integrated into the mailing.

URL for data source – Recommendation Engine

https://content.crosssell.info/mailrecommendations.do?Uid=[$recID]

Transformation

Copy 
<?xml version="1.0" encoding="windows-1252"?>
<xsl:stylesheet xmlns:xsl="http://www.w3.org/1999/XSL/Transform" version="1.0">
    <xsl:template match="productresponse">
        <xsl:if test="size &gt; 0">
            <xsl:variable name="emcs0" select="widgetdetails/tracking/emcs0"/>
            <xsl:variable name="emcs1" select="widgetdetails/tracking/emcs1"/>
            <div style="width:900px; clear:both">
                <xsl:for-each select="items/product">
                    <div align="center" style="width:190px; display:inline-block; right:left; margin: 0 20px 20px 0">
                    <a><xsl:attribute name="href"><xsl:value-of select="concat(deeplink,'?emcs0=',$emcs0,'&amp;emcs1=',$emcs1)"/></xsl:attribute><img><xsl:attribute name="src"><xsl:value-of select="iconurl"/></xsl:attribute><xsl:attribute name="alt"><xsl:value-of select="name"/></xsl:attribute></img></a>
                    <br/>
                    <a><xsl:attribute name="href"><xsl:value-of select="concat(deeplink,'?emcs0=',$emcs0,'&amp;emcs1=',$emcs1)"/></xsl:attribute><xsl:value-of select="name"/></a>
                    <br/>
                    <xsl:value-of select="price"/>
                    </div>
                </xsl:for-each>
            </div>
        </xsl:if>
    </xsl:template>
</xsl:stylesheet>

Display in the mailing