Effects of tracking permission and ‘Tracking permission’ property

Enabling or disabling the Include consent for person-based tracking advanced property (tracking property for short) has the following effects:

Tracking openings

The way in which Inxmail Professional tracks mailing openings changes based on whether the tracking property has been enabled.

Tracking property enabled Tracking property not enabled

Inxmail Professional queries which value is stored in the Tracking permission column for each recipient.

  • Yes: The recipient is tracked in a person-based manner.
  • No: The recipient is tracked in an anonymised manner.

Inxmail Professional tracks all recipients in a person-based manner, regardless of which value is set in the Tracking permission column.

Tracking links and graphic call-ups

The functionality of the Unique count tracking type changes depending on whether the tracking property has been enabled. The tracking property has no effect on the Total count and No count tracking types.

Tracking type

Tracking property enabled

Tracking property not enabled

Total count

No effects. Recipients will never be tracked in a person-based manner.

Unique count

Inxmail Professional queries which value is stored in the Tracking permission column for each recipient.

  • Yes: The recipient is tracked in a person-based manner.
  • No: The recipient is tracked in an anonymised manner.

Inxmail Professional tracks all recipients in a person-based manner, regardless of which value is set in the Tracking permission column.

No count

No effects. Recipients will never be tracked in a person-based manner.

Importing and editing tracking permission

The options for importing and editing tracking permission values for individual recipients do not depend on whether the tracking property has been enabled.

This means that you have the option to start by gathering and preparing data through the various import and editing options before you enable the Include consent for person-based tracking property.

Inxmail Professional – Functional area Tracking property enabled Tracking property not enabled

Subscription Web page

No effects. Recipients can grant or withdraw tracking permission at any time through the Tracking permission element.

HTML subscription form (‘Subscription Servlet’)

No effects. Recipients can grant tracking permission at any time through the registration page you have created.

Clicking the Tracking permission link type

No effects. Recipients can grant tracking permission at any time by clicking the Tracking permission link type.

Clicking the Withdraw tracking permission link type

No effects. Recipients can withdraw tracking permission at any time by clicking the Withdraw tracking permission link type.

Manual importer

No effects. You can import information on tracking permission at any time.

Automatic importer

No effects. You can import information on tracking permission at any time.

Manual editing in the recipient table

No effects. You can edit information on tracking permission at any time.

SOAP API

No effects. Information on tracking permission can be imported at any time.

REST API

No effects. Information on tracking permission can be imported at any time.