General

Split tests enable you to achieve higher open and click rates, and thereby optimise the success of your newsletters. In a split test, you can test various elements of your newsletter, such as different subject lines or differences in content and structure. The following types of split test are available in Inxmail Professional:

• Subject line test

  Test different subject lines and find out which one is the most successful for your mailing. Vary the length and wording of your subject line, or use a personalised subject line.

• Sender address test

  Test different sender addresses and find out which one generates the highest open rate for your mailings. A trustworthy and descriptive sender address will work best for you.

• Multi-variable test

  A multi-variable test allows you to test the content or structure of your mailing, for example, you can test different banners or call-to-action elements.

• Sending time test

  The sending time test enables you to find out – depending on target group – when is the best time to send your mailing, that is, when you can expect to obtain the highest click or open rates.

The following describes how to create split test mailings and split test objects, how to manage and send them, and how to analyse the results of split tests.