Domain reputation

Use the "Domain reputation" navigation item to get an overview of how mailbox providers and anti-spam organizations such as the CSA rate your domain(s) from a spam point of view.

Where does the data come from? Inxmail obtains the data in the navigation point "Domain reputation" directly from the CSA ce)

Step by step

1. Open the "Domain reputation" navigation item.

2. You can currently view the following two key figures in the navigation point "Domain reputation":

   • Spam Complaint Rate (SCR):

     The spam complaint rate indicates how many of your mailings were marked as spam - in relation to the total mailing volume for which the CSA has received feedback from the mailbox providers. This key figure refers to emails that recipients have explicitly marked as spam. Spam classifications by mailbox providers are not part of this rate.

     CSA-certified senders may not exceed an average value of 0.3 percent over a period of 7 days.

     Spam traps:

     The "Spam traps" key figure summarizes all spam trap hits from mailbox providers and anti-spam service providers. (Spam traps are email addresses that have been created on purpose – or inactive addresses, for which no consent to receive newsletters has been given). The CSA does not receive any further details or email addresses. The figure does not differentiate between pristine or recycled spam traps.

     What are "pristine" and "recycled" spam traps?

     Spam traps are false email addresses with no real recipients behind them. Email providers and anti-spam service providers use spam traps to expose senders who send newsletters and other emails to addresses that are inactive or from which you have not obtained consent.

     How do spam traps get into my mailing list?

     If there are spam traps in your mailing list, this is usually because your company has purchased or otherwise acquired email addresses without obtaining double opt-in from the recipients. Spam traps are therefore regarded as indicators of mailings lists that has not been carefully maintained and set on your own.

     There are two types of spam traps:

     • Pristine spam traps: Also known as "honeypots"

       Pristine spam traps are spam traps that have been deliberately created to expose senders who do not perform legally compliant email marketing.

     • Recycled spam traps: Also known as "repurposed spam traps"

       Recycled spam traps used to be valid email addresses that belonged to a real person. Now they are no longer valid. This could be, for example, because a person has given up their email address or a company has been dissolved. In most cases, abandoned email addresses cause a hard bounce for 6 to 12 months before they become spam traps.

     For more information on spam traps, see the CSA document: I hit a spamtrap!

3. In the standard view, you can see the values for the two key figures aggregated across all your domains. Select a specific domain if you want to see spam complaint rates and spam traps for a specific domain only:

4. Detailed view

   Click on a point in the diagram or switch to the "Detailed view" tab to view the spam complaint rate and spam traps on a daily basis. Select a domain to see specific recommendations on how you can improve the reputation of your domain:

• You have gained an overview of your domain reputation.