BIMI (Brand Message Identification)

BIMI is a method that uses brand logos as an indicator for trustworthy senders in email inboxes. BIMI allows senders to increase the visibility of their brand and makes them more resilient to phishing (fraud by imitating trustworthy senders).

How BIMI works

The sender is verified by means of DMARC (Domain-based Message Authentication, Reporting and Conformance). The receiving server checks whether the email comes from an authorized sending server and displays the brand logo next to the sender address of the email if this is the case. The prerequisite is that the receiving email client also supports BIMI.

Note: Currently, BIMI is only supported by the email providers Yahoo and Gmail, as the procedure is still very new. It is expected that further email providers will follow suit and that BIMI will continue to establish itself as the standard for security and deliverability in email communication.

To use BIMI, you must store Domain Name System (DNS) entries with your Internet Service Provider (ISP).

The feature Brand Identity Protection makes it easier for you to set up BIMI, see: Initial set-up: Implementation scenarios.

If you use Scenario 1 and delegate your domain to Inxmail, you can even control your BIMI logo directly in Inxmail Commerce.

Additional information